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If you are looking for some internet marketing local business methods that you as a small business owner can employ to really get the best out of your website, without outlaying further funds, here are two simple methods you can start with today. Remember that even though you may be proud of your new local business website, it is more than a beautiful site. It represents an investment in a marketing tool and as such you need to know how to use it in this way.
Internet Marketing Local Business Techniques -Install and Study Your Website Analytics
It really is amazing how many local business owners do not know how to measure the effectiveness of the marketing from their websites. It is important to have a way of gauging how effective your marketing is so that you can do more of an activity which is having a positive effect for your business.
For example it is important to know how many visitors your website is attracting, where are they coming from, how long are they staying on the site and where are they leaving your site. All this information can be found by installing a website analytics system on your site. You could use the Google analytics tools or the ones that come already provided with your cPanel dashboard.
By studying the data from these web analytics you can use them to improve the overall marketing that is achieved by your website. Also once you have a way to measure what is happening at your website you can then tinker with other factors on it and see what the results might be. If a certain factor has a negative effect on visitors or conversion rates then you can immediate stop doing it or conversely do more of an activity which attracts more visitors to your site.
For example, just by changing a headline on some copy on a website page you can increase conversions on your website, and by adding your contact details above the fold of your website you can increase conversions too.
Internet Marketing Local Business Techniques -Write Good Useful Content That Is Focused On Customer Benefits
I was recently browsing some websites in a website designer’s portfolio and noticed how often the sites were geared towards talking about the owners credentials and how long they had been in business. If you want to attract new customers as a result of your internet marketing local business techniques, then you need to be writing content that is aimed at your customers and what benefits your business can offer to them. Basically potential customers are looking for what benefits are in it for them! If the content you write for your website is all about what you can offer your customers to add value to their lives you will get more customers this way – without spending any further funds.
Start today and use these two ways to get more out of your website by using these internet marketing local business techniques.