Local business marketing strategies will help to grow your local business online. Many consumers are now using the internet to find information they need and that includes the businesses in their local community. It therefore makes sense to have an online presence in the form of a lead generating website which captures the details of website visitors who are then followed up with an email marketing campaign. The email marketing system should establish a relationship with the prospects on the business email list. Once the subscribers get to know the list owner, they are more likely to make a purchase. Using this internet marketing for small business method you will be able to grow your business.
The above marketing system begins with a lead generation website that captures visitor’s details. For a local business to profit from this system, it is necessary to increase the traffic to the business website. There are many ways in which this can be achieved. Here are four local business marketing ideas which you can implement today.
Just as a building is more stable if it has more pillars supporting it, so too will your marketing system benefit from employing many marketing methods rather than concentrating on only one or two. Remember too, to include offline as well as online methods. Some examples are search engine optimization, email marketing, pay per click, internet banner advertising, print media, telephone and direct mail.
Decide to think of your business website as being primarily a lead generation tool and not a site for sales. When people go out on the internet looking for information, they generally do not spend more than ten seconds on a particular site and are not in a buying frame of mind. It is better to use those ten seconds or so to capture their details with an opt in form. Now you have a method to market to them over and over again. Therefore your business website should be set up solely to capture leads.
Set up a follow up system so that you can market to your leads captured from the website. Sign up for, and use an email autoresponder system to keep constantly in touch with the prospects on your business email list. You will be able to achieve more sales by first establishing a relationship with your email list. Email to your list frequently. Send them informative, friendly emails to educate them about your products and services.
When you are writing any content for your web pages or other business content, try to follow the AIDA system. This is a copywriting system which is used to make more sales as it presents your material to them in a way that entices them to buy. As a visitor to your local business website may only stay there for ten seconds, it is important to have content that will give them a reason to continue reading. The “A” stands for attention. Attract their attention with an enticing headline which spells out the benefits of your offer. The “I” stands for interest. You need to keep their interest by mentioning the problems they have and which you can solve for them. “D” stands for desire. Increase their desire for your products and services by emphasizing their problems a little more and mentioning how you can reduce them with your services or product. “A” stands for action. At the end of your copy encourage them to take some action to access your solutions.
So, there are four strategies you can start with to market your business online as well as offline. Internet marketing for local business works if you work at it.
Leave a Reply