Article Marketing – Does It Still Make Sense?

Article marketing takes a lot of time for any successful e-commerce small business owner. If you author most of your marketing and web site articles, there are a several fairly simple things that you can do to make the process more effective, efficient and less painful. After all you want to get the most out of your writing efforts. First, set priorities the articles from your list of things to do. If there are some keywords that can generate more traffic with just a little work, get to work on those. Don’t swing for the fences on every article (if you’ll forgive the baseball cliche). You need to work on more key words and phrases than only those that are most competitive. Second, take time to build a model, a template, for each of the article repositories to which you submit. For example, make sure that your template for a given article directory meets its criteria for the number of words allowed in the title, the author’s resource box, etc. Indicate on that model the names of the categories and sub-categories that you use most frequently at that particular directory.

Both of those topics are mainstream, and both cover ideas that my target market would find valuable. Digg is one of the biggest social bookmarking sites where readers can vote on online content. To see if there is any content that addresses your specific niche on Digg, just use the search box on the front page. 5) Look at the page views and publishing count for your previous articles. Most article directories will provide stats of how many folks have read/viewed your article on their site and how many publishers have looked at your “publish page” for your article. Do you have any articles that have unusually high numbers? If so, that’s a sign that your article is popular (or at least more sticky than your other articles). You did something right with that article–why not try further exploring that same article topic in another article or maybe write other articles in a similar topic vein? Seeing your most popular articles gives you an insight into what ideas your target market finds most interesting. By using one or more of these 5 “topic hotness barometers”, you can gain valuable insight into the mind of your target market. Which one will you start with?

Why would they come back when there is nothing new? You wouldn’t watch the same episode of a television show every night over and over so don’t expect your readers to keep checking in. Article marketing builds up your brand image and reputation, builds loyalty, opens up a dialogue and builds a persona for your business. Content represents who you are as a company and can determine whether or not a person is going to buy from you or enlist your services. Offer useful or feel good information and also consider educating your visitors by way of tips, list benefits, share thoughts and keep them engaged. These kinds of articles are good choices for article related websites that give to a chance for even more exposure if the content is compelling. Stop to ask yourself if you were in their position; would you come back for more? Article marketing is important for more than just search engine optimization. It can build a reputable image, building trust and will keep readers coming back for more. It can also be a fun enterprise so make sure to take advantage of the power article marketing holds.

To bring good content you need to know a little bit of what you are talking about. So that sort of force you to go out and learn something new that you probably didn’t know before. Which means that you are growing. And the more that you grow – The more you know – and The more you know -The more you talk – and as you talk remember – start writing – and Bingo! After you’ve written your article, don’t forget the resource box. That box is reserved for you to introduce yourself and a call to action. There you will have your chance to direct your reader to where you desire them to go. That is why it is important to have good content in your article. If you’ve capture the readers attention long enough to get to your resource box then consider that article a success. Everybody is not gonna be interested in what you have to offer, but that’s ok. The main thing to concentrate on is to develop good content so we all can benefit from and we all can continue to grow and write articles.

Marketing on social media

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