7 Reasons to Hire A Marketing Consultant for a Small Business

By: Kayla McDonald 


Hiring a marketing consultant is a good choice whether your organization needs support with social media, website design, or advertising. To help companies in creating a solid foundation for business growth,  Marketing professionals combine their business skills, such as strategic thinking and problem-solving, with technical expertise. They can help you develop a marketing strategy to reach ideal customers.


What Is a Marketing Consultant?

Depending on their skill set (such as Event marketing or Web design) and industry  (such as consumer products or B2B services)  a marketing consultant may concentrate on a specific niche. Regardless of their area of expertise, these experts should be able to improve your marketing efforts! However the process of finding a suitable fit for your organization can be daunting, so here’s a list 7 qualities to look for when hiring your next Marketing Consultant.


  1. Accountability Partner – Entrepreneurship can get lonely. A whopping 86.4% of non-employer businesses are sole proprietorships. Hiring a marketing consultant is beneficial because they can serve as an accountability partner, ensuring that projects are completed and goals are reached.


  1.  Personalized Coaching Experience – There’s no one size fits all solution when it comes to marketing. A good marketing consultant honors each client’s unique journey, giving you the opportunity to build on the knowledge and skills you already have.


  1.  Develop a Clear Understanding of How the Internet Works – This allows you to stop throwing spaghetti at the wall hoping something sticks! Furthermore, a marketing consultant can help you to gain a clear understanding of how the internet works and how it can be leveraged to your advantage.
     


  1. Gain a New member of your professional network – Having a marketing consultant who is knowledgeable and experienced in their field can give you peace of mind when it comes to applying strategies with proven results!

  2. Uncover Your Blind Spots – It sounds obvious, but you can’t fix what you can’t see. You likely don’t realize what’s holding you back. A marketing consultant can help you identify those problem areas that are unknown to you.


  1.  Clarity – Many of us are dealing with “information overload” which means you’ve heard so many ideas, that you don’t know where to start or what to choose. Marketing consultants help businesses evaluate their current situation and set clear plans of action.


  1.  Flexible Scheduling – Since everyone is not full-time self-employed most Marketing agencies offer evening and weekend hours for clients to work around their work schedule. In addition, you can work remotely as marketing sessions are conducted through phone or video conference. 

In conclusion, small business owners can find the support and guidance they need in working with marketing consultants. These professionals can offer a fresh perspective on your brand and customer’s experience that may have been overlooked. Compact Digital Marketing has experts who are sensitive to your unique business needs. We want to teach you how the internet works, as well as provide you with key insights into current trends and technologies for business grow! Contact us today.

Startups 101

4 Common Mistakes to Avoid When Buying Domain Names

So you’re ready to build a website, one of the very first steps is purchasing a domain.  However there’s a lot of options on the market to choose from. Nowadays you can buy domain names from a variety of website providers, domain registrars and web hosting companies. While either service will get the job done…many people overpay or leave their personal information vulnerable to scammers. That’s why we created a list of 4 common mistakes to avoid when purchasing domain names.


  1.  Buying everything from a website builder  This is like “putting all your eggs in one basket.” Although getting a FREE domain from the same company you’re building a website is convenient… it may cost more in the long run. Website builder softwares typically allow customers to get started at no cost, however upgrades are required for special features like custom domain names which range from $10-$50mo! 

  1. Not checking Renewal price While promotional offers can be attractive please read the fine print! Some domain registrars & website providers offer a FREE domain for the 1st year then charge you twice the price for renewing. Take a moment to compare rates and buy domains that renew at fair prices.

  1. Choosing monthly subscriptions Website providers are known to offer monthly subscriptions as a payment option. The downside of using this method is the possibility of missed payments. If you forget to pay their monthly fee or become unable to make payments, website providers can disable your account and unpublish your website. We recommend registering domain names on a yearly basis.

  1. Purchasing Domains without privacy Not understanding privacy protections (WHOIS guard) could result in having your personal contact details on display and potentially paying extra to hide it!  The good news is that most website builder software include ‘Free domain privacy’ which means your personal details will be protected in the WHOIS directory. This will also prevent SPAM with a private email address for domain inquiries. So make sure your domain purchase includes privacy. 

In conclusion, whether you’re building a sales page, blog or website you’ll need a domain name. Ultimately, the goal in building a website is to have more control over your online reputation. That’s why we recommend buying a custom domain name. If your not familiar with those terms, checkout our past blog post explaining “custom domains” in more detail. Moving forward, hopefully this blog post cleared up any confusion and helped you choose the the best option when buying a domain!

How to Buy Domain

What A “Domain Name” Means For Your Business

By: Kayla McDonald

 At first glance, many houses may look identical on the same street. Someone new to that neighborhood  probably would mistake one home from the next. Similarly it’s just as easy for business owners to confuse the meaning of a domain and website – however they are quite different. While both are equally important in building your online reputation, knowing what a “domain name” is can go a long way in controlling your web presence  – especially if you want to sell things on the website!  A domain name and website have a close relationship because they work together to display information on the internet. Here’s what you need to know…

BxAHJHZO5Buc5HnVJKkh-YSKgmUblmmf0s_IqkSHnYaUg_F5Cqas-2aQbDSMqVeCKMHHNs8nxNY3oJw1jUsvEnmZAabA41hqjj_Q6tV5TVLZ_wi7H60SaC6vdQTBG6dJiRItUMjlDFWclCVDn750J3EXy_Yg0MtvpCNJWv8ixusLYTkg_M5cNSE6

A domain name (web address) is the combination of letters, numbers or symbols that you type into an address bar to view a website. Once you press enter or select the domain, the website appears. This is what people usually see after the page loads. For instance, think of a domain name like your home address and the website as the physical building. An address is how someone finds your home, but the style, size and layout of your home might vary from other houses nearby. The domain tells online shoppers where to find your information on the web!

  • Are people searching for your idea, product or service online?

  • Have you developed a website?

  • Do you own a domain name?

Consumers are searching the internet to make buying decisions — from what to eat for dinner to which school is best for their kids. If you operate a business, you need a domain name and website.

Nowadays there are free and paid ways to build websites. Regardless of which option you choose, you cannot have a website without a domain name.  I recommend buying a custom domain name to establish your brand, protect your intellectual property and make a name for yourself on the web. So don’t delay, I’ve partnered with one of the world’s largest web hosting companies to help you find or manage domain names for your website! * Schedule  A Discovery Call to Get Started!

how to start a business

10 Marketing Ideas For StartUp Businesses

 Starting a business is an exciting way to launch a new career. Entrepreneurship presents us with unlimited opportunities to share our passion with like-minded communities. That’s why branding is so important because it reminds people Who you are, What you do and Why it matters.

 

 Before moving forward in the brand development process, make sure you’ve selected the business name, colors, fonts, company logo, slogan, mission statement and targeted audience for your idea, product or service. Canva is a great software if you’re interested in creating them yourself. These items build a strong foundation for your promotional efforts. The next step in building your brand is Promotion.

 

A variety of marketing materials can be used to promote your brand. Keeping your business memorable in the minds of consumers requires consistency. No matter what business name, colors, fonts, company logo, slogan, mission statement or targeted audience you choose, all the company’s marketing materials should match. For example: Amazon.com is a good example of brand consistency! They started out as an online bookstore and continue to add new products & services while keeping brand elements the same. Amazon includes company logos and colors for each product line on packaging, websites, mobile apps, company uniforms and more!

 

 Here’s a list of 10 ways to promote your brand. 

 

  1. Contact Number  – A contact phone number used exclusively for business is a great way for potential customers to reach you.

  2. Professional Voicemail – Having a professional business message recorded on your phone helps build credibility with customers.

  3. Business E-mail address –  A standard email address is acceptable but having an email address that matches your business name is a bonus!

  4. Marketing Plan – Businesses that plan methods of promotion overtime, have the advantage of effectively measuring their results which can save them time and money (Return on Investments).

  5. Domain Name & Company Website – Buying a domain name (web address) gives online shoppers a description to find your information online! While your website is a visual display of your business on the internet and often required to qualify for grants & business loans.

  6. Promotional Materials – Often displayed as printed or physical products to market your brand. Examples: Custom apparel, office supplies and company vehicles!

  7. Social Media Accounts – Allow you to build relationships, advertise and publish information across various online media channels. Examples: Blogs, video conferences, niche websites, business directory listings etc.

  8. Public Relations – Creating the opportunity to reach a broader audience by sharing your business with press releases, news articles, magazines and more!

  9. Special Events – Inviting groups of people to visit your booth, participate in sponsorships or attend events is a great way to promote your business.

  10.  Paid Advertising – Whether it’s printed, digital, TV commercial or a radio ad, this form of marketing is one of the fastest  ways to reach your targeted audience.

 Every organization has a brand identity that consumers use to make buying decisions. Business owners who develop their brand attract new business, gain supporters and satisfy repeat customers.


For more information on how we can help your business, Schedule a 123 Info Session 

Startups

Before you quit Social Media as a Business Owner

As a Business owner you’ve probably wondered if your social media efforts are worthwhile. Honestly there’s no reason to feel any guilt for questioning this. Especially during times of high inflation when, for most of us, Money is tight and Time is scarce. 

That’s why one of the main reasons I believe digital marketing can be the best thing for your business is how easy and affordable it is to measure results! To get started, I suggest analyzing data and customer engagement. Nowadays most social media networks allow you to view necessary page data absolutely FREE for things like what content you posted, number of views, comments, direct messages etc. 


Once you’ve gathered some data, compare it to the business goals. Mhmm… you know I advocate for Goal setting because it’s critical in measuring results! 


To speed up your decision-making process, I put together a short list of questions to ask Before You Quit Social Media:

  • “How did you hear about us?” This is a valuable question to ask new leads

  • Who are my posts reaching? 

  • Do the users being reached match our ideal customer profile?

  • Which online activities had the best response?

  • Have our social interactions lead followers to ask questions, share contact information or schedule meetings? 

  • Are we getting positive feedback or client reviews?

I hope this information was helpful. Feel free to leave a comment and let me know if you’ve ever felt this way about social media marketing for your business? Where did these questions lead you? Keep in mind, this is just a short list of data points to consider when you need answers fast! However, if you wanna know how to apply this in your business … send me a message or visit my website to book a Free discovery call.  

Social Media for Dummies

8 Ingredients For A Solid Digital Marketing Mix

By: Kayla McDonald

This post was created in an effort to help organizations understand the different areas necessary to run successful internet marketing campaigns. Social media is often the only marketing technique businesses consider to reach clients online. When actually, social media is just one of many ways marketing is done over the internet. 


Effectively spreading your message online involves sharing information, providing value, being responsive and gathering data. Marketing online should be a team effort. Otherwise managing the process alone can cost organizations a lot of time and money. Most businesses in today’s economy, regard time just as valuable as making money! Internet Marketing can be made easier once individuals or departments have strengths identified. After that, team members can optimize time and talent. To learn more about the key areas of Digital Marketing see glossary below.

Key Areas of Digital Marketing


Brand Strategy 

Web Design

Content Marketing

Search Engine Optimization

Social Media Marketing

Online Reputation Management

Web Analytics

Digital Advertising



Checkout the glossary section below to learn more about the terms and how they impact your business.


Glossary: Key Areas of Digital Marketing


  • Brand Strategydeveloping a long term plan to help a brand reach specific goals. Examples include: Taking steps to  promote the unique personality of an individual, product or service.


  •  Web Design – Building websites, apps and mobile programs using a variety of today’s programming languages. Examples include: Html, CSS, Web Hosting services and more.


  • Content MarketingCreating a variety of written or audio/visual media to build brand awareness. Examples include: Blogs, email messages, meme graphics, infographics and videos. 


  • Search Engine Optimization (SEO)Using a variety of techniques to rank at the top of search engine results. Examples include: Related keyword searches, tagging photos, Local Listings, searching for topics in Bing, Google, Yahoo…


  • Social Media MarketingUsing social networks to communicate, generate website traffic, improve public brand perception etc. Examples include: Regular posting, monitoring and responding to comments on websites like Facebook.


  • Online Reputation Management (ORM) – is attempting to shape the public’s opinion of a business, individual product or service by influencing, monitoring and responding to online information about it. Examples: Online comments, reviews and testimonials from websites like Yelp, Google My Business and Ripoff Report.


  • Web Analytics – Using research tools on websites to gather data about online visitors. Examples: Gathering data through websites, the use of cookies or both. 

  • Digital Advertising – developing or using paid advertisements to display on the internet. Examples: Paying for visual ads that drive traffic to a website, webpage or application.



    Like this article?

    Please share it with your network and tell me which strategy you’re currently using? 

computer literacy

4 Ways to Help Baby Sleep Through the Night So You Can Sleep Better Too

Here’s a fast fact that may surprise you (or may not surprise you, depending on how many newborns you’ve cared for over the years): by the age of two, most children will have spent more time asleep than they’ve spent awake.

But as any parent of a newborn baby knows, figuring out how to help your baby sleep through the night can be a challenge. Because though your baby might love escaping to dreamland, that doesn’t mean they’re good at catching Z’s on your schedule. 

Luckily, there are a few tricks to put your baby to sleep that will help baby sleep through the night so the whole family enjoy a better night of rest. Here are 4 of our favorites: 

1. LEARN BABY SLEEP CUES

When your baby is tired, they’ll tell you. 

Okay, it might not be quite that easy. But every baby has sleep cues that will clue you in that they’re in need of some rest. 

And catching these clues is key—because when it comes to how to make baby sleep at night, things can get tricky when your baby skips over “tired” and heads toward “overtired.” 

Though it might seem counterintuitive, it can be difficult to calm an overtired baby down and settle into sleep. 

Not only that, but overtired babies can actually have a harder time staying asleep once they’ve finally closed their eyes. And feeding will become the last thing they want to do, which means both their sleep schedule and feed schedule could get disrupted when you miss their baby sleep cues. 

These baby sleep cues can vary from kiddo to kiddo. But if your baby is yawning, acting over-quiet or over-calm, is seeming fussy, is rubbing their eyes, seems disinterested, or is less social than normal, it might be a sign that they’re ready for sleep. 

The most important thing is to start paying attention to your baby’s patterns and recognizing when changes in behavior are a sign it’s time for them to get rest. 

Helping them get proper amounts of sleep during the day will help them be less overtired at night—so you all sleep better. 

2. HELP BABY SLEEP THROUGH THE NIGHT WITH THE RIGHT BABY BEDTIME ROUTINE

During the first few months with your baby, it might feel like getting your baby to sleep at night is the top priority, no matter what you have to do to make that happen. 

If you’re feeling in “sleep survival mode” while running on just a few short hours of shut-eye yourself, it can be easy to rely on rocking baby to sleep to get your little one to snooze as quickly as possible. 

But these aren’t always sustainable ways of getting your baby to sleep at night. In the long run, your baby can become reliant on that pre-bedtime feed or pre-bedtime rock as a way of dropping off to dreamland. 

And while this works fine for some families and some babies, other parents discover that their sleep is more interrupted and harder to get when their baby has a nursing-to-sleep association or depends on being rocked to sleep. 

As your baby passes the 2-3 month mark, you’ll start to understand their sleep patterns better. 

This is a good time to find other ways to clue your baby in that it’s time to get some rest. Consider putting together a bedtime routine that soothes your baby through gentle cuddling, snuggling, singing, or quiet reading. 

If you keep consistent about performing your chosen routine right before bedtime, your baby will begin to understand that this means it’s time for them to get some rest—so you can get some rest too!

3. GET BABY TO SLEEP AT NIGHT BY HELPING THEM DIFFERENTIATE BETWEEN DAY AND NIGHT 

When your baby is firstborn, they don’t really know the difference between day and night. (And for good reason! They’ve spent the last 9 months in the womb, after all!). 

They need to learn when the best time of day to rest is—and when it’s time to be awake. 

One of the best tricks to get baby sleep through the night is to adapt their environment so the difference between day and night is clear. 

Leave the windows open to let light in during the day, and keep these daytime hours as the most energetic and social ones you’ll spend with your baby. 

As the night comes, start to dim the lights, do calming activities like putting on light music, and hold off on giving your baby as much social time. 

Over time, they’ll start to understand that there are differences between night and day, and feel more encouraged to be calm and restful during those dark and quiet nighttime hours. 

4. USE A BABY CO SLEEPER OR BEDSIDE CRIB 

The American Academy of Pediatrics (AAP) recommends room sharing (or sleeping in the same room as your baby) for at least the first year of their life. 

And that’s for good reason—the AAP recognizes how important close contact (including skin-to-skin contact) is for helping your baby feel safe and secure. 

There are numerous benefits of sleeping close to your baby with a baby co sleeper or bedside crib

In addition to giving your baby a feeling of nurturing support that lasts all night long (and keeps them happily drifting in dreamland), a baby co-sleeper can make nighttime nursing easier by helping you give baby what they need—without there being too much disruption to your own sleep.

And if your baby needs calming during the night, you’ll be able to offer them comfort and love without even needing to leave the bed. 

Meaning that you’ll help baby sleep through the night — without having to disrupt your own rest to do it! 

If you’ve never tried sleeping with the help of a baby co sleeper or bedside crib, read more about safe co-sleeping and discover how it can help your family get better rest

How to Safely Co Sleep with Baby Without Sacrificing Your Comfort

In the United States (and much of the Western world), we’re pretty big fans of catching quality Z’s while cocooned in some super-soft bedding and supported by a just-soft-enough pillow top. 

And while there’s nothing wrong with wanting to feel comfy and cozy through the night, it can be challenging to know how to fit your cosleeping baby into your bedroom equation when you know that the oh-so-comfortable bedding you love isn’t quite right for them. 

But there have to be answers to how to safely co sleep with baby without sacrificing your own comfort, don’t there?

Good news: there are!

To feel super-comfortable all night long, while your baby is safely co-sleeping close by—all you need is the right crib (and a little bit of know-how when it comes to common co-sleeping terms!). 

how to safely co sleep with baby: WHY THE SLEEP SURFACE MATTERS

When you’re co-sleeping with your baby, the mattress matters. 

Most mattresses made for babies would feel too firm to satisfy adults. But that firmness is exactly what your baby needs to breathe easily and feel like their body is properly supported throughout the night.

That’s why when it comes to mattresses for your baby, the firmer the better!

But as parents begin to explore cosleeping, they wonder whether taking advantage of all the co-sleeping benefits means tossing out their much-loved mattress for one that their baby will prefer. 

Though parents who choose to bed-share (the term used to describe the practice of inviting your baby to share your bed through the night) might need to put extra thought and consideration into which mattress they choose, cribs like the babybay bedside sleeper make it easy to safely co sleep while keeping your long-loved mattress. 

That’s because the babybay bedside co sleeper helps you prioritize safe co-sleeping positions by practicing what is often called separate surface co-sleeping. 

Separate surface cosleeping is exactly how it sounds—instead of making room for your baby on your own mattress, you get to snore the night away on the bedding you love, while baby co-sleeps on a mattress of their own. 

You get to take advantage of all the co sleeping benefits that come from being no more than an arm’s reach away from your baby, while being filled with the peace of mind that comes from knowing baby is cradled in safe co sleeping positions that will keep them rested and happy. 

CO-SLEEPING WITH BABY COMFORTABLY: WHY SEPARATE SURFACE CO-SLEEPING IS BEST 

The truth is, no matter how careful you are when setting up your shared sleeping space and preparing to bed share, it can be incredibly challenging to set up an environment that works equally well for both you and baby. 

You’ll have to meticulously strip away all your memory foam mattress pads, soft quilts, comfy bedding, plush pillows, and take care to make sure that there are no gaps between the mattress and headboard or mattress and wall that could be dangerous if your baby gets stuck. 

But bedside sleepers like the babybay fit flush against your bed and cradle your baby in their own nurturing cocoon—so that you can rest easy and comfortably while knowing they’re doing the same. 

And rather than wondering how to safely co sleep with baby while still feeling comfy-as-can-be yourself, you can be confident that baby has everything they need to sleep safely through the night…on a co sleeper mattress made just for them. 

CO-SLEEPING BENEFITS: HOW DOES SEPARATE SURFACE CO-SLEEPING AFFECT THE BENEFITS YOU’LL GET?

There are plenty of cosleeping benefits to love (like better bonding between you and baby, better support for baby’s developing body and mind—the list goes on!). 

And luckily, you and baby can still experience all those benefits while choosing to sleep in safe co sleeping positions with the help of a baby crib like a bedside sleeper. 

Though you might be moving baby out of your bed and into a made-just-for-them space of their own, you’ll still be close enough for them to feel the positive effects of being by your side—and take advantage of the benefits that come from that kind of closeness. 

Which means you never have to worry again whether discovering how to safely co sleep with baby without giving up your own comfy mattress means that baby won’t be enjoying all the positives that co-sleeping has to offer. 

Because you’ll know that during all the nights that you’re sleeping happily, comfy as can be…

Your baby is feeling comfortable, nurtured, and supported during every second of their own sleep. 

Get to Know More About the babybay Baby Sleeper

The babybay is the ONLY Eco-Friendly Bedside Sleeper on the
market. You want the best for your newborn. That’s why babybay offers an
all-natural baby sleeper made from solid wood — with no toxic wood glues, cheap
fillers, plastics, or other harmful chemicals.

Our bedside sleepers are handcrafted in Germany out of locally sourced beech
wood, which is naturally antibacterial and anti-static. Our baby sleepers are made
from sustainably sourced beechwood—that means, for every tree we use, we plant
another. babybay is invested not only in making the first years of your child’s
life safe and comfortable, but in building a brighter, more sustainable future
for your child. As a leading provider of baby life products, social
responsibility is at the forefront of all our actions and product decisions.
Our values and practices allow our team to feel good about the products we
offer, so parents will too.

The specially designed bassinet connects to the side of the parents’ bed,
allowing the infant to sleep safely next to their parents. We know that having
your newborn near you as you sleep allows you to nurture and bond with your
baby more easily and naturally. The babybay Baby sleeper lets you stick to a
baby’s feeding schedule at night without having to fully rouse yourself out of
bed. The babybay bedside sleeper also gives you the luxury to keep your baby
close without any of the potential hazards associated with sharing a bed. It’s
the perfect way to provide for your baby while you sleep.

At babybay, we believe in bringing parents peace of mind by
creating products that are innovative, safe, ethically manufactured,
sustainably resourced, and that are made of fully non-toxic components.
Additionally, at babybay safety comes first. We build relationships with
parents and partners through trust in our company by being transparent and
creating trust in our products. Each product has been held to the highest
standards of testing. The babybay baby sleeper is ASTM, TÃœV, and Confidence in
Textiles (Oeko-Tex Standard 100 Class 1 for babies) certified.

Learn more about babybay on our website.

How to Safely Co Sleep With Your Baby

Co-sleeping is not a new practice in this country or in the world. For most of recorded history, parents have ensured the safety and healthy development of their babies by sharing sleeping space with them. (While making breastfeeding easier and getting a more peaceful night’s rest themselves—that’s what we like to call a win-win!)

To this day, many cultures around the world sing the praises of co-sleeping and consider it the normal— and natural— way of easing baby’s stress while helping them learn to breathe regularly and develop healthily. 

Studies have confirmed that co-sleeping is a safe practice that improves parents’ sleep, cares for baby’s development, and promotes bonding through touch. 

While co sleeping is one of the oldest and most popular methods for sleeping with a newborn, it’s important that you co-sleep safely. 

Before baby and parent tuck in for a more caring and nurturing night of rest, the co-sleeping environment needs to be properly prepped. 

To create a safe co sleeping environment, you should…

  • Keep your baby close
  • Create the right room conditions 
  • Ensure safe body position 
  • Choose the right bedside sleeper

Ready to help your baby co sleep safe and sound? 

Let’s break these safe co-sleeping conditions down further.

Keep Your Baby Close 

Co-sleeping helps you bond with your baby. (In fact, emotional and physical bonding is one of co sleeping’s biggest benefits!) But you can put the brakes on that bonding—and create an unsafe sleeping environment—if you choose to sleep too far away.

While co sleeping, you should never be more than an arm’s reach away from your baby. Sleeping next to your baby helps you become in-tune to their emotions. 

And when your breathing is close enough to your baby for her to hear you, your baby will start modeling her breathing patterns to your rhythm, helping keep her asleep for longer. 

Not only will sleeping close help you sense their needs faster and with more ease, you’ll be close enough to respond immediately—without needing to fly to the other room or wake up your partner.

Create the Right Room Conditions for Co-Sleeping

Dark, light, with the window open, with the window closed, with the thermostat set to a toasty 82 degrees—we all have an opinion on what kind of conditions create the best night’s rest. 

But when co sleeping, the room conditions need to be designed with your baby’s needs in mind.  That means the room shouldn’t be too toasty, and there should be no extra pillows, stuffed animals, or blankets crowding the mattress. 

These kinds of fluffy materials can quickly grow unsafe if a baby rolls onto them or gets wrapped up during the night. 

As soon as your baby takes up residence in your room, it’s time to start thinking of it as their space as well as yours. 

Find a bedside co sleeper ​that fits with your bedroom style, and you’ll create a cozy environment for both you and your newborn.

That means being open to letting go of your old sleep habits to guarantee that your baby is protected, well-rested, and unconditionally supported throughout the night. 

But don’t worry, you’ll be rewarded for your efforts. Soon you’ll be getting more sleep (get ready for your new parent friends to be jealous!) and curbing separation anxiety while making nighttime nursing easier than ever.

Choosing the Right Baby Co Sleeper

While you may prefer a weightless waterbed, babies need baby-safe beds that have been rigorously tested for safety. 

Be sure your chosen bedside sleeper has no toxic wood glues, cheap fillers, plastics, or other harmful chemicals.

Any mattress you use for co sleeping should sit tightly against the bed frame so there are no gaps, space, or crevices that your baby could accidentally slip into.

Here’s the truth: Adult mattresses just aren’t designed to protect your baby. 

They’re designed with adult comfort in mind. 

That’s why it’s best to choose a crib, baby co sleeper, or Co sleeper bassinet that is designed to tuck your baby in for a long night of firm and safe co sleeping. 

These bedside sleepers fit snugly against your own bed, letting you care for your baby through the night while drifting off to dreamland with peace of mind. 

The babybay isn’t designed for adults. It’s uniquely designed with your baby in mind. Because of that, choosing a co sleeper bassinet like the babybay can take a lot of the guesswork out of safe co-sleeping. 

By choosing a product specially designed by experts to provide a safe co-sleeping environment, you can spend less time worrying about whether you’re facilitating the right room conditions for safe co sleeping with baby. 

Instead, you can spend more time enjoying the feeling of sleeping beside your baby, knowing that they are spending their night comforted and protected by your nearby touch.

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