Authenticity and Transparency

There’s no doubt about it. The consumer market has evolved exponentially with the multitudes of products and services available to us. 

Take a product like milk for example … 

There once was a time when the only kind of milk available was whole milk (sourced from a cow) and the only way to get it was from a milk delivery service.  

It eventually became available at local markets, including the introduction of different fat variances (skim milk, 2% milk, and whole milk).  

Then organic and A2 specific cow options arrived, followed by more and more competing brands. 

Somewhere in that timeline was the onset of different source choices of milk. Soy milk, goat milk, rice milk, oat milk, coconut milk, hemp milk, almond milk, etc. 

Let’s not forget all the different variations to some of those milk sources too (vanilla, plain, chocolate, unsweetened, etc.)

You get the idea. 

Choices, choices, and then more choices.  

Here’s a fun fact that might surprise you …

The average adult makes more than 35,000 decisions per day.  

Hard to believe? 

Now think about all the decisions you make on just ONE product … Again, going back to the one example of milk.

You may think to yourself: What’s the best value? Which is better for me and my particular circumstance? What’s the better brand? What size do I need? 

With all the options available to us for nearly every product out there in the marketplace, it’s almost impossible not to become overwhelmed. 

So much so, there’s actually a name for it. 

It’s called the Paradox of Choice.  

It’s a phenomenon that is quickly becoming an increasing concern in our world of seemingly endless access to such a vast array of products and services. 

What’s really interesting, is contrary to what we might believe to be the case, according to this paradox, the more options (or choices) we are given, the harder it is for us to make a decision. 

In fact, in some cases, a decision is NOT made at all by the consumer out of fear of making the wrong choice.

As a business owner trying to sell your product or service, where does that leave you in such a fierce and competitive market? 

The answer is simple. 

It leaves you with a BIG opportunity.  

An opportunity to capture your market and make your company, product, or service the only choice in your prospect’s mind. 

And it’s not as hard as you may think to accomplish this. To a varying degree, it’s as easy as just being yourself … 

It’s called being Authentic. 

When a consumer feels the brand/company is authentic and transparent, brand trust is established. 

Transparency + Authenticity = Brand Trust 

You’ve heard me say this time and again. 

The importance of TRUST. 

It’s vital piece to the sustainability and growth of any business.  

Why? Because it’s a critical competitive differentiator in the marketplace, no matter what product or service you offer.  

Now what do I exactly mean by transparency and authenticity?  

When a brand is transparent, it reveals important information to the consumer market about their operations, their goals, their core values, their mission, etc. 

This kind of transparency allows the prospect to align with their company or brand. 

When they feel aligned, they resonate at a higher level with their company or brand. 

One element of transparency may be simply giving the buyer confidence to buy from you without worry.  

Amazon is a great example of this. 

Part of why Amazon has managed to gain such a huge foothold in so many markets is because of their no-hassle return policy that is communicated clearly and simply. No fine print, just no-hassle. Period.  

But it’s not just about talking the talk — it’s also about walking the walk.  This is where authenticity comes in.

A company cannot be authentic without first being transparent. 

A company really has to live by their core values and stand behind their promises 100% to really prove they are authentic. It’s as simple as that. 

Can you stand behind your brand promise 100%? 

How transparent and authentic is your company or brand from where your ideal audience resides?  

Here are my 4 tips on how to achieve transparency and authenticity quite effortlessly: 

1. Let your audience know who you are.

In order to build a relationship with someone, you need to know who they are. The same holds true for your prospects. So be real. Tell your story. Share your experiences. The more real you are, the more your audience will resonate with you. 

Another great way companies do this is by giving their audience a behind-the-scenes look inside your company. 

In a recent newsletter, I talked about how our team incorporates SNAPs into our weekly meetings. So, we decided to record an actual team meeting and post it online to show others how to integrate something similar with their team. We received so much positive response and praise from viewers. First, it gave them the opportunity to feel more aligned with us, and our company values. 

Second, they appreciated that we practiced what we preached, which leads me right into #2… 

2. Practice what you preach.   

This is one of my favorites, because it’s one of our core values here at Business Nitrogen. It’s darn near impossible to align or even resonate with a company that doesn’t even“buy in” to what they are promoting or communicating. I already gave you an example of this above. Another great example can be found in a short article a colleague shared with me. It’s worth a quick read: GANDHI STORY 

3. Do what you say you’re going to do. 

With the rise of online reviews and social media as trusted recommendation sources, more than ever you better ensure you’re honoring your promises to customers. You’d be surprised how many companies fall short in this area. Just by clearly communicating your promises AND honoring them puts you in a higher bracket, which in turns gives you an automatic competitive advantage. 

4. Be congruent and consistent. 

 This begins with the first touch point your prospect sees (whether that be an ad or a video, etc.). Your messaging should not only be crystal clear, it should be consistent across the board on every medium and marketing vehicle you utilize. 

Start reviewing your website, your social pages, your ads, everything! Ensure your message and communication is consistent and congruent. But not only that, make sure it’s genuine and in complete alignment with your core values, your brand principles, and your promises. 

All it takes is one inconsistency and a seed of doubt is planted in your prospect’s mind. Doubt breeds dis-trust. 

Keep in mind this doesn’t just apply to touchpoints your prospect or customer sees … It also applies to their experience. Maybe your messaging is 100% dialed in, but your customer service team isn’t. 

Bottom line: Ensure everyone on your team (on every level) is communicating the same messaging you are displaying and promising. 

There’s no doubt that transparency and authenticity together are a significant driving force when it comes to growing and scaling any company.

When trust and loyalty are achieved, growth naturally follows. Customers make repeat purchases, or leave a great review, or refer friends and family. 

When in doubt, just think of some of the brands you are loyal to and refer to others. What do they do to earn your trust?  

To your success, 

David

Active Campaign Certified

GET YOUR HEAD IN THE GAME AND MONETIZE IT!TM

Have you ever met someone who just always seems lucky? The person who blinks or snaps his fingers and miraculously has everything he wants in his life and business. You know, the person that just seems to have it ALL?  Yes, that’s one, the person who just flashed in your mind. That’s whom we are talking about.

So what does this person do that enables him to achieve his goals and create a life that 98% of the world can only dream of?  There is a secret. Well, actually it’s not really a secret at all. People who live the life of their dreams just followed the step-by-step proven formula for success that works. They harness the 80% power within all of us that remains dormant in most others.  Yes, if you haven’t guessed it yet, they harness the power of their mind.

When I was in college, I enjoyed running track. Sometimes I would win, sometimes I would lose and I started to wonder, “What is the key to winning?” So one day, I decided to go to the library and read more about top athletes to discover the secret to their success. I picked up a book that talked about Eastern European athletes. It explained how they used the power of visualization to achieve greater results. I was fascinated and intrigued. How could someone “train” to win by simply thinking about it? I devoured several books on the subject and started to test it out for myself.

I began visualizing my own races. In my mind, I ran and re-ran the race the night before and again on race day. It was so real!  I could hear the gunfire, the out of the blocks running down the track. I could see the seconds tick off the stopwatch. I saw ahead every hurdle as it approached and then easily cleared the hurdles and perfected my form, shaving precious fractions of a second off the clock as my mind raced through the event–feeling, seeing, and experiencing every nuance of the race as if it was actually occurring.

So what was the result of all this mind training? It was amazing! I would finish every race within fractions of a second of what I had visualized and mentally recorded in my pre-race rehearsals.

What does this show? The mind is a powerful tool – more powerful than most of us give it credit. Are you using this most powerful tool to your advantage? Are you ‘training’ in your mind to win every day or are you one of the many people who actually prepare themselves by programming their mind to fail?

Harnessing your mind for success is the first step on the path to extreme success in your business during this new economy. Unless you address your mindset, belief and commitment first, you won’t successfully implement one single proven strategy that we talk about.

Does this sound a bit harsh? Good!

Which do you prefer? An easy coach who sugarcoats things and bring you to a land of milk and honey that will quickly disappear? Or would you prefer a coach that sits you down for a delicious seven course meal of proven strategies that will have you bursting at the seams with ready-to-buy customers and profits, as well as the added benefit of showing you how to digest and implement all of the strategies?

Here’s the bottom line: No matter how great these marketing strategies are, you will not see profits unless you are ready, willing, and able to get your head in the game and take the direct, committed, and consistent efforts that only the most successful take. You must be prepared to do what the 2% uber-successful entrepreneurs do.  The kind of success we are talking about requires guts, boldness, the ability to move rapidly, and the willingness to change your approach so that you create a tsunami of clients and prospects that want to do business with you.

By the way, if you are ready to monetize your business more effectively and accelerate your business results, let’s connect. (Make the lets connect a hyperlink to a discovery page in a new tab) I know we can help.

david asarnow

MASTERCLASS TRAINING

THE MONETIZE IT!^TM MASTERCLASS PROGRAM WILL ACCELERATE YOUR BUSINESS RESULTS!

I BELIEVE THAT IF YOU HAVE A BUSINESS, YOU SHOULD MONETIZE IT! AND TO DO THIS MORE EFFECTIVELY, I HAVE CREATED THE MONETIZE IT MASTERCLASS… A BUSINESS ACCELERATION PROGRAM.

If you want to increase your sales and profits, then you want to find, attract and convert more clients for your business.  We help give you the Business Oxygen boost by helping you discover all the monetization leverage points

I created an interactive online training program called The Monetize It!^TM Masterclass.  During this Masterclass training you will discover our simple, engaging and effective business growth system that you can easily implement.  This program was designed for entrepreneurial business leaders so that they can learn a business framework to create a business blueprint for accelerated growth and success.

AT THE END OF YOUR MONETIZE IT!^TM MASTERCLASS TRAINING WORKSHOP YOU WILL:

• Learn how to think like and take the actions that the most successful leaders and business owners do.
• Learn the secrets to building instant rapport.
• Understand how to create and craft messages designed to hook and engage your current and prospective clients and customers.
• Learn how to create the brand message and positioning that will set you apart from all of your competition.
• Understand how to create marketing designed to generate 10x higher responses and opt-in rates from your prospective consumers.
• Learn what is working today in marketing.
• Understand the importance of and how and why you need to change how you have looked at marketing today.
• Learn the importance of not just looking at top line sales, you will understand how and why you need to look at profits and how you can put more of these in your pocket.
• Learn the few Income Generating Areas that you MUST focus on that will enable to create increased sales, profits and productivity.
• Learn cost effective business growth strategies that help you grow your business quickly.
• Learn why creating leverage is the secret to building multi-million and billion dollar businesses and how you can start doing this today in yours.

DAVID ASARNOW

Building your business is about Finding, Attracting and Converting More Clients. Profiting in your business is about Monetizing your key leverage points more effectively.

SECRETS THAT YOU DO NOT WANT YOUR COMPETITION TO KNOW!

This Monetize It!^TM MasterClass training is live interactive keynote, hands-on workshop, bootcamp or webinar .  In the Monetize It!^TM MasterClass you will learn powerful proven methods to grow your sales, profits and productivity.

The Monetize It!^TM Masterclass systems, methodologies and training work in any economic environment.  In fact, we want you to choose not to participate in the current economy and create your business on your terms!

The Monetize It!^TM MasterClass training is about creating leverage.

The secret to building an effective business is through creating leverage and focusing on the few Impact Generating Areas (IGA’s) and doing so intensely.  Focus is the key to gaining mastery and creating a tremendous positive impact to your top-line sales and bottom-line profits.

Selling does not have to be salesy to be successful!  In fact, today it is much more important to truly care about your customers’ wants, needs and desires and find out if and how you can become the solution to fill them.  It takes a different approach than what many taught just a few years ago and frankly how many are still teaching.  Growing your business is simple. Building your business comes with caring and effective business communication.

The Monetize It!^TM Masterclass strategies have helped thousands of businesses realize their true potential and put millions of dollars of sales and profits in their pockets.  We want to do this for you too!

Join us and you will learn the secrets that you do not want your competition to know! 

clickfunnels designer

Is Your Business Barefoot?

Do you treat your business like the Cobbler’s kid that wears no shoes? 

If you’re unfamiliar with the term, it’s an ironic phenomenon that happens to many business owners. 

The long and short of it: When Entrepreneurs actually stop doing for themselves the very thing they provide for their clients.  

It’s referred to as Cobbler’s Children Syndrome (named after the proverbial children of shoemakers who don’t have their own shoes).  

We are ALL guilty of this at one time or another. Myself included. 

And I’ll admit it, because I get it.  Here’s why this hits so close to home …

I’ve not only been there, I’ve struggled with this over and over again for decades. Whenever a client need comes up, I put the client first (more often than not above the needs of our own company). 

Tell me if this sounds familiar …

You make a conscious effort to work “on” your business and even gain some traction from your effort(s).  All of a sudden a client needs something urgent, or a new client comes on board, or a new opportunity arises. The “squirrel” mentality subconsciously kicks in and working “on” your business yet again is moved to the back burner. 

What I’ve found over the years is there are two types of businesses: 

1. Those that have More Time Than Money to invest in their business. 

2. Those that have More Money Than Time to invest in their business.

As a business owner, you know immediately which category you fit in as your business stands right now. If you are the business owner that checks off the “more time than money” box: 

You should study. 

You should learn. 

You should grow. 

You should do it yourself. 

However, here’s the interesting twist … Using us at Business Nitrogen as a good example. We have a whole team. We’ve got over 25 team members that focus their daily efforts on helping our clients build and scale their businesses. And yet for some reason, up until recently (and I say recently because we’ve got a whole team just dedicated to us now) we put ourselves on the back burner. 

We haven’t done what we needed or wanted to do. Since we moved ourselves up the priority ladder (by taking action steps to actually make that happen), I’ve been able to dedicate a fair majority of my time on strategizing, ideating, putting our flywheel together, recording videos, and creating content to help us serve our clients even more. Building assets that we need as an Infinite Business to grow and scale while adding even more value for our clients. 

Seems easy, right? Not quite. 

As I mentioned before, I’ve struggled with this over and over again for decades … It’s not an easy transition. Sure, it’s easy to hire someone (or a team) to specifically focus on your internal marketing. Yet, as soon as a client need surfaces, it’s damn near impossible at times not to pull that one dedicated person (or team) off of your stuff and on to address your client’s needs. 

“It’s easy to focus on others and not on yourself (and your business). But one of the most important things I realized is that the best way I can serve other people better is by focusing on ourselves by making ourselves a priority.”  -David Asarnow

How’s that? 

Simple … Do As We Say. 

People don’t necessarily look at what we say … They look at what we do. And when we put an effort in on ourselves and make an effort “IN” our business people do take notice. 

I’ll give you an example. 

A business associate I’ve known for many years pulled me aside at an event I was recently attending and said, “I just want to thank you for the emails and newsletters you’re putting out because I have to actually stop what I’m doing and read them when they pop up in my inbox.” 

Surprised (as I had no idea she was on our mailing list) I then asked her: “You mean you have to stop what you’re doing and read my newsletter?”  

She smiled and said, “Yes, I’m not kidding … There’s so much value and I know that if I make it to the bottom, I’m going to get to the lesson and I’ll have something that I can implement in my business that day.” 

When I hear stuff like this it further validates that we need to focus on ourselves. For us, focusing on ourselves equates to creating value for others. You’ve heard me say this before. 

Building assets creates value based clients that appreciate what you offer a whole lot more. 

So, if your business is barefoot and you’re guilty of Cobbler’s Children Syndrome, first, identify which category you fall into:

1. You have More Time Than Money to invest in your business.  

OR 

2. You have More Money Than Time to invest in your business. 

If you have more money than time, hire an agency like Business Nitrogen or another team or agency of dedicated people to help you get the clarity and direction you need.  Get a tactical plan implemented to help you grow and scale your company into an Infinite Business. 

If you have a killer team in place, consider setting up a discovery call with my team to see if you’re a right fit for our Internal Scaling System (a brand new program we’ve recently launched). 

Imagine gaining access to proven business-building strategies, expert marketing and sales insight, and tactical know-how directly from a team who has actually accomplished what you want to do in your business … Multiple times over. 

If you can answer YES to both of these questions …

Have you achieved traction in your business, yet still can’t seem to reach the 7 or 8-figure mark? 

Do you have a killer team behind you that can help you execute exactly what it will take to break through that invisible ceiling in your business?  

See if you qualify for our new program. 

Simply fill out our 2-minute application and we’ll then set up a time to chat. 

To your success, 

David

funnel marketing expert

GET YOUR HEAD IN THE GAME AND MONETIZE IT!

Have you ever met someone who just always seems lucky? The person who blinks or snaps his fingers and miraculously has everything he wants in his life and business. You know, the person that just seems to have it ALL?  Yes, that’s one, the person who just flashed in your mind. That’s whom we are talking about.

So what does this person do that enables him to achieve his goals and create a life that 98% of the world can only dream of?  There is a secret. Well, actually it’s not really a secret at all. People who live the life of their dreams just followed the step-by-step proven formula for success that works. They harness the 80% power within all of us that remains dormant in most others.  Yes, if you haven’t guessed it yet, they harness the power of their mind.

When I was in college, I enjoyed running track. Sometimes I would win, sometimes I would lose and I started to wonder, “What is the key to winning?” So one day, I decided to go to the library and read more about top athletes to discover the secret to their success. I picked up a book that talked about Eastern European athletes. It explained how they used the power of visualization to achieve greater results. I was fascinated and intrigued. How could someone “train” to win by simply thinking about it? I devoured several books on the subject and started to test it out for myself.

I began visualizing my own races. In my mind, I ran and re-ran the race the night before and again on race day. It was so real!  I could hear the gunfire, the out of the blocks running down the track. I could see the seconds tick off the stopwatch. I saw ahead every hurdle as it approached and then easily cleared the hurdles and perfected my form, shaving precious fractions of a second off the clock as my mind raced through the event–feeling, seeing, and experiencing every nuance of the race as if it was actually occurring.

So what was the result of all this mind training? It was amazing! I would finish every race within fractions of a second of what I had visualized and mentally recorded in my pre-race rehearsals.

What does this show? The mind is a powerful tool – more powerful than most of us give it credit. Are you using this most powerful tool to your advantage? Are you ‘training’ in your mind to win every day or are you one of the many people who actually prepare themselves by programming their mind to fail?

Harnessing your mind for success is the first step on the path to extreme success in your business during this new economy. Unless you address your mindset, belief and commitment first, you won’t successfully implement one single proven strategy that we talk about.

Does this sound a bit harsh? Good!

Which do you prefer? An easy coach who sugarcoats things and bring you to a land of milk and honey that will quickly disappear? Or would you prefer a coach that sits you down for a delicious seven course meal of proven strategies that will have you bursting at the seams with ready-to-buy customers and profits, as well as the added benefit of showing you how to digest and implement all of the strategies?

Here’s the bottom line: No matter how great these marketing strategies are, you will not see profits unless you are ready, willing, and able to get your head in the game and take the direct, committed, and consistent efforts that only the most successful take. You must be prepared to do what the 2% uber-successful entrepreneurs do.  The kind of success we are talking about requires guts, boldness, the ability to move rapidly, and the willingness to change your approach so that you create a tsunami of clients and prospects that want to do business with you.

By the way, if you are ready to monetize your business more effectively and accelerate your business results, let’s connect. (Make the lets connect a hyperlink to a discovery page in a new tab) I know we can help.

best click funnel expert

What Blake Cory, the Mega Real Estate Team Builder says…

What Blake says about Business Nitrogen…..”This has been life-changing, not just in my businesses but in my life. This is one of the best changes I could have ever made!”

best click funnel expert

BUSINESS, MARKETING, AND INTERNET MARKETING SPEAKER

BUSINESS, MARKETING AND
INTERNET MARKETING SPEAKER

Business, Marketing and Internet Marketing Speaker David Asarnow guarantees results. He is on top of today’s newest, cutting-edge marketing tools and techniques.  In today’s language this includes SEO and Internet Marketing.

David’s clients rave about his passion, energy and enthusiasm.  David has the uncanny ability to take his knowledge of Business and Marketing, including SEO and Internet Marketing, and translate it into an entertaining, engaging and content filled experience that all audience members can relate to. Results Guaranteed!

HIRE DAVID ASARNOW AND YOU ARE GUARANTEED TO WOW YOUR AUDIENCE!

ENTERTAINMENT, ENGAGEMENT, RESULTS

CEOs, business owners, executives, sales associates and staff have benefited from David Asarnow’s compelling, entertaining and informative business and marketing keynote presentations!

Totally customized for your individual groups needs, David will help you accomplish the goals for your next event.

PERFORMANCE ENHANCED MARKETING

Put your business growth on steroids!  This is just one of the many keynote topics David Asarnow delivers. Being top-ranked on Google is no longer optional, it is imperative.  Increasing website visitors is only part of the solution, understanding what your visitors do when they come to your website is just as important.  During this powerful keynote, David will dig deep into what it truly takes to increase your business through offline and online marketing methods and how, when effectively combined together, it is like putting your business growth on steroids.

best click funnel expert

WHY HIRE DAVID ASARNOW AS YOUR KEYNOTE SPEAKER?

BECAUSE YOU WANT YOUR AUDIENCE TO MONETIZE IT!^TM

Speak with David Asarnow and discovery why Monetize It!^TM is the Keynote that will get your audiences excited and help them accelerate their business results!

THE MONETIZE IT!^TM KEYNOTE WILL HELP YOUR AUDIENCE:

• Increase their income
• Find the ONE THING that will elevate their business
• Ignite their true vision
• Develop a plan of action on what they need to focus on that day
• Create a plan that will create results

Is a business built on a house of cards or a solid foundation?

If you would like your conference attendees like to implement the key leverage points that help them Monetize It!^TM  This is the keynote for you!

It’s time to harness the power of Monetize It!^TM and take your attendees business to the next level. Monetization is the key.

Let’s talk Monetize It!^TM

In one hour David will have your conference attendees get their head in the game, with a game plan to produce profits and results.

Monetize It!^TM will show your attendees how to create Next Level growth, change their thinking, and change their world.

This fascinating keynote is about monetizing your business and getting the results your attendees have been yearning for. It does not matter if they already have a seven or eight figure business, they will benefit the LEVERAGE strategies that david asarnow will share during Monetize It!^TM

ATTRACT MORE TARGETED CLIENTS!
GENERATE MORE PROFITS!

Long-term relationships are based upon trust. The quality of a business is dependent upon the quality of the relationships built. David shows your conference attendees how to create the relationships that are the driving force behind everything they do. They will learn how to listen to their inner voice and discover a true purpose to ignite their vision.

David is a sought after business coach, speaker, business and sales trainer, and expert marketing consultant. Over the past seven years, in addition to building his businesses, David has been business coaching entrepreneurs, executives and small business owners to success.

David has personally sold well over $200 million in products, goods and services over the past 25 years. He grew a new division of a manufacturing business to $45 million dollars in sales over a five-year period and has created millions of dollars in profits for his many business coaching and consulting clients and thousands of business training students over the past four years. David connects with audiences because he speaks passionately from experience. He truly wants to help people.

SOME OF THE TOPICS DAVID CAN INCLUDE IN MONETIZE IT!^TM   ARE:

• Attract Ideal Clients
• Harness The Power of Your Existing Customers
• Create A Marketing Map
• Fine-Tune Your Communication Strategy
• Keep Your Customers Coming Back for Life
• Focus on Your Clients
• Position Yourself As The Expert In Your Field

Why the best marketer always wins

I heard a marketer once say, “Whatever business you think you’re in, you’re not.” 

The sentence alone made me stop and listen. 

He then followed that with, “I want you to forget everything you think your business is right at the present moment and shift your perspective to this thought: 

You’re not in the [fill in the blank] business, you’re in the business of marketing and sales.” 

I couldn’t help but think how true that statement really was. 

• Marketing attracts prospects 
• Without marketing, prospects don’t know you exist 
• Without prospects, no one can buy what your business has to offer 
• When you’re not selling what you have to offer, what you really have is a hobby, not a business.  

All too often Entrepreneurs fall victim to the misconception of “Build it and they will come” …

Which could quite possibly be a big contributor to the 9 out of 10 businesses that fail within the first 10 years of being in business.  

Did you know that out of the 10% which survive, another 9 out of 10 go out of business?  That means LESS than 1% of businesses that launch ever survive a 20 year time period. 

Yikes. 

I’ve seen it time and time again … Someone comes up with a great idea. They want to sell it online so they throw a funnel page up there, run some ads to drive some traffic to it, and VOILA!  People buy and sales come streaming through the pipeline! Instant business. Instant success!

If it only worked that way! Heck, if that was the case, I wouldn’t be writing this email, I’d be building funnel after funnel.

What’s missing in most businesses’ marketing are what I call the 4 R’s: 

Reach

Resonance

Relationships

Results

Reach is all about the WHO and the HOW.  Who is your ideal client and audience and how are you going to reach them? 

Identifying and getting to know who your ideal clients are two of the most important elements to the success of your marketing efforts. I would even go as far as to say, it’s one of the most important elements to the success of constructing your Infinite Business. 

Who do you want to attract? But also ask yourself, who do you want to repel? 

The better you know your ideal client, the easier it will be to create a message that resonates and speaks directly to them. 

Did I mention it also makes it easier to find them? 

The HOW is the vehicle used to reach your ideal clients and prospects. These days there are unlimited ways to reach your audience… Social media, direct mail, tv, etc. 

If you don’t know where your ideal prospects reside, a great place to start is by asking your current clients!! 

Tip: Get crystal clear on WHO you are targeting and HOW you are going to get in front of them. You may have the best product or service out there, but if your ideal prospects don’t know what you have to offer, you don’t exist.  

In summary … The best marketer wins. 

The best marketer also understands the importance of resonating with their ideal prospects and clients.  

In the my article I talked all about branding. I don’t care who you are, or what you sell…Every company needs a voice. Every company needs a way to showcase what their value is and what they stand for.  

When your message and positioning (branding) resonates at a high level with your ideal prospects and clients you can ultimately increase conversion rates, encourage repeat purchases, and ALSO inspire unsolicited referrals from raving fans.  

You know you’ve nailed your message and positioning when your resonance is directly reflecting back to you like a mirror. 

When your clients are doing the marketing for you. 

This is a direct result of connection. Connection is created through building that relationship. 

Imagine you’re on a first date. You’ve just finished dinner at a nice restaurant. You’ve had a great conversation so far, so you order dessert. You’re now on to telling this person what you do for a living which then leads to some crazy phone call you had with one of your clients earlier that day.  

Things get a bit more personal and you get on the topic of your cat, and how you came to adopt her from a shelter in San Jose years ago while you were there for a seminar. 

There are some laughs and smiles and deep down you’re feeling pretty confident.  “This is going really well!” you’re thinking. So you decide now’s the time, and you look them straight in the eye, smile, and ask them to marry you. 

After your date realizes you’re serious, panic sets in (you can see it clearly on their face) and their body language now indicates they are pretty uncomfortable (if they haven’t already made up some excuse to get up and slip out the back door).  

Not exactly the right approach was it? 

So why do so many of us treat our prospects as if they want to commit to us after just the first touch point? 

We somehow expect they will just hand over their money for what we have to offer after investing just a fraction of time with us …

They don’t know us, so why do we expect them to trust us …Furthermore, buy from us? 

Dating to find a marriage partner is no different than building relationships with potential ideal clients. The same elements apply. 

It’s building trust. 

It’s creating value. 

It’s understanding your ideal client’s needs. 

Gary Vaynerchuk recently put out a video and made this comment: 

“The longer you can go just adding value to your clients or potential clients without asking them to buy something, the bigger your backend will become”. 

Start building assets and start leading with value. 

Leading with value means doing what you can to add value to someone’s life before money ever exchanges hands. 

Leading with value results in consistency and predictability, and indirectly creates a BIGGER impact. 

Value creators (value assets) build trust and rapport with your audience. They are the stepping stones to building relationships with your clients and potential clients. 

Value creators immediately exceed expectations, and they also serve to disqualify anyone who is NOT your ideal client.  

Last but not least is Results. 

Results is often by-passed when it comes to marketing, yet it’s one of the biggest drivers and accelerators to growing and scaling. 

Ever hear of the phrase, “Everything measured improves”? 

Couldn’t be more true in life and in business. 

If you can’t measure something to determine the results, you can’t possibly get better at it. 

Ever try to lose weight without stepping on a scale to measure your results?  

How about trying to improve your golf game… How hard would this be to accomplish if you didn’t keep score? 

You get the idea. 

Marketing is no different. If you can’t measure your results …

1. You don’t know how effective your efforts really are 

                              AND

1. You can’t improve, manage, grow or scale 

… And measuring results doesn’t just apply to marketing!

It applies to every area and moving part in your business. 

Marketing may not be the only business you are in, but it sure is a huge accelerator in growing and scaling your business for generations to come. 

What are the other accelerators to growing and scaling your business to the 7 and 8-figure mark? 

Branding, Sales and Scaling. 

ALL 4 Business Accelerators can build your Infinite Business. 

And all 4 Accelerators are included in the curriculum for our InfiniteBusiness Circle. 

Imagine gaining access to proven business building strategies, expert marketing and sales insight and tactical know-how directly from a team who has actually accomplished what you want to doin your business … multiple times over. 

If you can answer YES to both of these questions…

Have you achieved traction in your business, yet still can’t seem to reach the 7 or 8-figure mark? 

Do you have a killer team behind you that can help you execute exactly what it will take to break through that invisible ceiling in your business?  

See if you qualify for our Infinite Business Circle …

Simply fill out our 2-minute application and we’ll then set up a time to chat. 

  

To your success, 

-David

funnel marketing expert

Business Nitrogen Forum | Broadcast Optin Page

Welcome to The Business Nitrogen Elite Marketing Forum.⁣

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Because as an official member of this tribe now, you can leverage our expertise for your benefit each week when we go live in the group on topics like: ⁣

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Welcome to the Business Nitrogen Elite Marketing Forum. ⁣

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– David Asarnow

funnel marketing expert