masterclass.jpgIf you want to increase your sales and profits, then you want to find, attract and convert more clients for your business.  We help give you the Business Oxygen boost by helping you discover all the monetization leverage points

I created an interactive online training program called The Monetize It!TM Masterclass.  During this Masterclass training you will discover our simple, engaging and effective business growth system that you can easily implement.  This program was designed for entrepreneurial business leaders so that they can learn a business framework to create a business blueprint for accelerated growth and success.


  • Learn how to think like and take the actions that the most successful leaders and business owners do.
  • Learn the secrets to building instant rapport.
  • Understand how to create and craft messages designed to hook and engage your current and prospective clients and customers.
  • Learn how to create the brand message and positioning that will set you apart from all of your competition.
  • Understand how to create marketing designed to generate 10x higher responses and opt-in rates from your prospective consumers.
  • Learn what is working today in marketing.
  • Understand the importance of and how and why you need to change how you have looked at marketing today.
  • Learn the importance of not just looking at top line sales, you will understand how and why you need to look at profits and how you can put more of these in your pocket.
  • Learn the few Income Generating Areas that you MUST focus on that will enable to create increased sales, profits and productivity.
  • Learn cost effective business growth strategies that help you grow your business quickly.
  • Learn why creating leverage is the secret to building multi-million and billion dollar businesses and how you can start doing this today in yours.



Building your business is about Finding, Attracting and Converting More Clients. Profiting in your business is about Monetizing your key leverage points more effectively.


training.jpgThis Monetize It!TM MasterClass training is live interactive keynote, hands-on workshop, bootcamp or webinar .  In the Monetize It!TM MasterClass you will learn powerful proven methods to grow your sales, profits and productivity.

The Monetize It!TM Masterclass systems, methodologies and training work in any economic environment.  In fact, we want you to choose not to participate in the current economy and create your business on your terms!

The Monetize It!TM MasterClass training is about creating leverage.

The secret to building an effective business is through creating leverage and focusing on the few Impact Generating Areas (IGA’s) and doing so intensely.  Focus is the key to gaining mastery and creating a tremendous positive impact to your top-line sales and bottom-line profits.

Selling does not have to be salesy to be successful!  In fact, today it is much more important to truly care about your customers’ wants, needs and desires and find out if and how you can become the solution to fill them.  It takes a different approach than what many taught just a few years ago and frankly how many are still teaching.  Growing your business is simple. Building your business comes with caring and effective business communication.

The Monetize It!TM Masterclass strategies have helped thousands of businesses realize their true potential and put millions of dollars of sales and profits in their pockets.  We want to do this for you too!

Join us and you will learn the secrets that you do not want your competition to know! 

clickfunnels designer

Is Your Business Barefoot?

Do you treat your business like the Cobbler’s kid that wears no shoes? 

If you’re unfamiliar with the term, it’s an ironic phenomenon that happens to many business owners. 

The long and short of it: When Entrepreneurs actually stop doing for themselves the very thing they provide for their clients.  

It’s referred to as Cobbler’s Children Syndrome (named after the proverbial children of shoemakers who don’t have their own shoes).  

We are ALL guilty of this at one time or another. Myself included. 

And I’ll admit it, because I get it.  Here’s why this hits so close to home …

I’ve not only been there, I’ve struggled with this over and over again for decades. Whenever a client need comes up, I put the client first (more often than not above the needs of our own company). 

Tell me if this sounds familiar …

You make a conscious effort to work “on” your business and even gain some traction from your effort(s).  All of a sudden a client needs something urgent, or a new client comes on board, or a new opportunity arises. The “squirrel” mentality subconsciously kicks in and working “on” your business yet again is moved to the back burner. 

What I’ve found over the years is there are two types of businesses

  1. Those that have More Time Than Money to invest in their business. 

2. Those that have More Money Than Time to invest in their business.

As a business owner, you know immediately which category you fit in as your business stands right now. If you are the business owner that checks off the “more time than money” box: 

You should study. 

You should learn. 

You should grow. 

You should do it yourself. 

However, here’s the interesting twist … Using us at Business Nitrogen as a good example. We have a whole team. We’ve got over 25 team members that focus their daily efforts on helping our clients build and scale their businesses. And yet for some reason, up until recently (and I say recently because we’ve got a whole team just dedicated to us now) we put ourselves on the back burner. 

We haven’t done what we needed or wanted to do. Since we moved ourselves up the priority ladder (by taking action steps to actually make that happen), I’ve been able to dedicate a fair majority of my time on strategizing, ideating, putting our flywheel together, recording videos, and creating content to help us serve our clients even more. Building assets that we need as an Infinite Business to grow and scale while adding even more value for our clients. 

Seems easy, right? Not quite. 

As I mentioned before, I’ve struggled with this over and over again for decades … It’s not an easy transition. Sure, it’s easy to hire someone (or a team) to specifically focus on your internal marketing. Yet, as soon as a client need surfaces, it’s damn near impossible at times not to pull that one dedicated person (or team) off of your stuff and on to address your client’s needs. 

It’s easy to focus on others and not on yourself (and your business). But one of the most important things I realized is that the best way I can serve other people better is by focusing on ourselves by making ourselves a priority.”  -David Asarnow


How’s that? 

Simple … Do As We Say. 

People don’t necessarily look at what we say  They look at what we do. And when we put an effort in on ourselves and make an effort “IN” our business people do take notice. 

I’ll give you an example. 

A business associate I’ve known for many years pulled me aside at an event I was recently attending and said, “I just want to thank you for the emails and newsletters you’re putting out because I have to actually stop what I’m doing and read them when they pop up in my inbox.” 

Surprised (as I had no idea she was on our mailing list) I then asked her: “You mean you have to stop what you’re doing and read my newsletter?”  

She smiled and said, “Yes, I’m not kidding … There’s so much value and I know that if I make it to the bottom, I’m going to get to the lesson and I’ll have something that I can implement in my business that day.” 

When I hear stuff like this it further validates that we need to focus on ourselves. For us, focusing on ourselves equates to creating value for others. You’ve heard me say this before. 

Building assets creates value based clients that appreciate what you offer a whole lot more. 

So, if your business is barefoot and you’re guilty of Cobbler’s Children Syndrome, first, identify which category you fall into:

  1. You have More Time Than Money to invest in your business.  


2. You have More Money Than Time to invest in your business. 

If you have more money than time, hire an agency like Business Nitrogen or another team or agency of dedicated people to help you get the clarity and direction you need.  Get a tactical plan implemented to help you grow and scale your company into an Infinite Business. 

If you have a killer team in place, consider setting up a discovery call with my team to see if you’re a right fit for our Internal Scaling System (a brand new program we’ve recently launched). 

Imagine gaining access to proven business-building strategies, expert marketing and sales insight, and tactical know-how directly from a team who has actually accomplished what you want to do in your business … Multiple times over. 

If you can answer YES to both of these questions …

Have you achieved traction in your business, yet still can’t seem to reach the 7 or 8-figure mark? 

Do you have a killer team behind you that can help you execute exactly what it will take to break through that invisible ceiling in your business?  

See if you qualify for our new program. 

Simply fill out our 2-minute application and we’ll then set up a time to chat. 

To your success, 


funnel marketing expert


Have you ever met someone who just always seems lucky? The person who blinks or snaps his fingers and miraculously has everything he wants in his life and business. You know, the person that just seems to have it ALL?  Yes, that’s one, the person who just flashed in your mind. That’s whom we are talking about.

So what does this person do that enables him to achieve his goals and create a life that 98% of the world can only dream of?  There is a secret. Well, actually it’s not really a secret at all. People who live the life of their dreams just followed the step-by-step proven formula for success that works. They harness the 80% power within all of us that remains dormant in most others.  Yes, if you haven’t guessed it yet, they harness the power of their mind.

When I was in college, I enjoyed running track. Sometimes I would win, sometimes I would lose and I started to wonder, “What is the key to winning?” So one day, I decided to go to the library and read more about top athletes to discover the secret to their success. I picked up a book that talked about Eastern European athletes. It explained how they used the power of visualization to achieve greater results. I was fascinated and intrigued. How could someone “train” to win by simply thinking about it? I devoured several books on the subject and started to test it out for myself.

I began visualizing my own races. In my mind, I ran and re-ran the race the night before and again on race day. It was so real!  I could hear the gunfire, the out of the blocks running down the track. I could see the seconds tick off the stopwatch. I saw ahead every hurdle as it approached and then easily cleared the hurdles and perfected my form, shaving precious fractions of a second off the clock as my mind raced through the event–feeling, seeing, and experiencing every nuance of the race as if it was actually occurring.

So what was the result of all this mind training? It was amazing! I would finish every race within fractions of a second of what I had visualized and mentally recorded in my pre-race rehearsals.

What does this show? The mind is a powerful tool – more powerful than most of us give it credit. Are you using this most powerful tool to your advantage? Are you ‘training’ in your mind to win every day or are you one of the many people who actually prepare themselves by programming their mind to fail?

Harnessing your mind for success is the first step on the path to extreme success in your business during this new economy. Unless you address your mindset, belief and commitment first, you won’t successfully implement one single proven strategy that we talk about.

Does this sound a bit harsh? Good!

Which do you prefer? An easy coach who sugarcoats things and bring you to a land of milk and honey that will quickly disappear? Or would you prefer a coach that sits you down for a delicious seven course meal of proven strategies that will have you bursting at the seams with ready-to-buy customers and profits, as well as the added benefit of showing you how to digest and implement all of the strategies?

Here’s the bottom line: No matter how great these marketing strategies are, you will not see profits unless you are ready, willing, and able to get your head in the game and take the direct, committed, and consistent efforts that only the most successful take. You must be prepared to do what the 2% uber-successful entrepreneurs do.  The kind of success we are talking about requires guts, boldness, the ability to move rapidly, and the willingness to change your approach so that you create a tsunami of clients and prospects that want to do business with you.

By the way, if you are ready to monetize your business more effectively and accelerate your business results, let’s connect. (Make the lets connect a hyperlink to a discovery page in a new tab) I know we can help.

best click funnel expert



Business, Marketing and Internet Marketing Speaker David Asarnow guarantees results. He is on top of today’s newest, cutting-edge marketing tools and techniques.  In today’s language this includes SEO and Internet Marketing.

David’s clients rave about his passion, energy and enthusiasm.  David has the uncanny ability to take his knowledge of Business and Marketing, including SEO and Internet Marketing, and translate it into an entertaining, engaging and content filled experience that all audience members can relate to. Results Guaranteed!



CEOs, business owners, executives, sales associates and staff have benefited from David Asarnow’s compelling, entertaining and informative business and marketing keynote presentations!

Totally customized for your individual groups needs, David will help you accomplish the goals for your next event.


Put your business growth on steroids!  This is just one of the many keynote topics David Asarnow delivers. Being top-ranked on Google is no longer optional, it is imperative.  Increasing website visitors is only part of the solution, understanding what your visitors do when they come to your website is just as important.  During this powerful keynote, David will dig deep into what it truly takes to increase your business through offline and online marketing methods and how, when effectively combined together, it is like putting your business growth on steroids.

best click funnel expert



Speak with David Asarnow and discovery why Monetize It!TM is the Keynote that will get your audiences excited and help them accelerate their business results!


  • Increase their income
  • Find the ONE THING that will elevate their business
  • Ignite their true vision
  • Develop a plan of action on what they need to focus on that day
  • Create a plan that will create results

keynote.jpgIs a business built on a house of cards or a solid foundation?

If you would like your conference attendees like to implement the key leverage points that help them Monetize It!TM  This is the keynote for you!

It’s time to harness the power of Monetize It!TM and take your attendees business to the next level. Monetization is the key.

Let’s talk Monetize It!TM

In one hour David will have your conference attendees get their head in the game, with a game plan to produce profits and results.

Monetize It!TM will show your attendees how to create Next Level growth, change their thinking, and change their world.

This fascinating keynote is about monetizing your business and getting the results your attendees have been yearning for. It does not matter if they already have a seven or eight figure business, they will benefit the LEVERAGE strategies that david asarnow will share during Monetize It!TM


moreclient.jpgLong-term relationships are based upon trust. The quality of a business is dependent upon the quality of the relationships built. David shows your conference attendees how to create the relationships that are the driving force behind everything they do. They will learn how to listen to their inner voice and discover a true purpose to ignite their vision.

David is a sought after business coach, speaker, business and sales trainer, and expert marketing consultant. Over the past seven years, in addition to building his businesses, David has been business coaching entrepreneurs, executives and small business owners to success.

David has personally sold well over $200 million in products, goods and services over the past 25 years. He grew a new division of a manufacturing business to $45 million dollars in sales over a five-year period and has created millions of dollars in profits for his many business coaching and consulting clients and thousands of business training students over the past four years. David connects with audiences because he speaks passionately from experience. He truly wants to help people.


  • Attract Ideal Clients
  • Harness The Power of Your Existing Customers
  • Create A Marketing Map
  • Fine-Tune Your Communication Strategy
  • Keep Your Customers Coming Back for Life
  • Focus on Your Clients
  • Position Yourself As The Expert In Your Field



davidasarnowspeaking.jpgAuthor and award-winning CEO and keynote speaker David Asarnow is an “edutainment” speaking professional.  As your keynote speaker, David educates, informs and entertains your group and motivates them to take immediate business actions.

When you hire David Asarnow as your next keynote speaker, David will incite and energize your audience with a customized presentation, business growth workshop and life coaching topics that will help your group break through the barriers that have held them back from achieving what they want in their life and their business.


Why the best marketer always wins

I heard a marketer once say, “Whatever business you think you’re in, you’re not.” 


The sentence alone made me stop and listen. 

He then followed that with, “I want you to forget everything you think your business is right at the present moment and shift your perspective to this thought: 

You’re not in the [fill in the blank] business, you’re in the business of marketing and sales.” 

I couldn’t help but think how true that statement really was. 

  • Marketing attracts prospects 
  • Without marketing, prospects don’t know you exist 
  • Without prospects, no one can buy what your business has to offer 
  • When you’re not selling what you have to offer, what you really have is a hobbynot a business.  

All too often Entrepreneurs fall victim to the misconception of “Build it and they will come” …

Which could quite possibly be a big contributor to the 9 out of 10 businesses that fail within the first 10 years of being in business.  

Did you know that out of the 10% which survive, another 9 out of 10 go out of business?  That means LESS than 1% of businesses that launch ever survive a 20 year time period. 


I’ve seen it time and time again … Someone comes up with a great idea. They want to sell it online so they throw a funnel page up there, run some ads to drive some traffic to it, and VOILA!  People buy and sales come streaming through the pipeline! Instant business. Instant success!

If it only worked that way! Heck, if that was the case, I wouldn’t be writing this email, I’d be building funnel after funnel.

What’s missing in most businesses’ marketing are what I call the 4 R’s






Reach is all about the WHO and the HOW.  Who is your ideal client and audience and how are you going to reach them? 

Identifying and getting to know who your ideal clients are two of the most important elements to the success of your marketing efforts. I would even go as far as to say, it’s one of the most important elements to the success of constructing your Infinite Business. 

Who do you want to attract? But also ask yourself, who do you want to repel? 

The better you know your ideal client, the easier it will be to create a message that resonates and speaks directly to them. 

Did I mention it also makes it easier to find them? 

The HOW is the vehicle used to reach your ideal clients and prospects. These days there are unlimited ways to reach your audience… Social media, direct mail, tv, etc. 

If you don’t know where your ideal prospects reside, a great place to start is by asking your current clients!! 

Tip: Get crystal clear on WHO you are targeting and HOW you are going to get in front of them. You may have the best product or service out there, but if your ideal prospects don’t know what you have to offer, you don’t exist.  

In summary … The best marketer wins. 

The best marketer also understands the importance of resonating with their ideal prospects and clients.  

In the my article I talked all about branding. I don’t care who you are, or what you sell…Every company needs a voice. Every company needs a way to showcase what their value is and what they stand for.  

When your message and positioning (branding) resonates at a high level with your ideal prospects and clients you can ultimately increase conversion rates, encourage repeat purchases, and ALSO inspire unsolicited referrals from raving fans.  

You know you’ve nailed your message and positioning when your resonance is directly reflecting back to you like a mirror. 

When your clients are doing the marketing for you. 

This is a direct result of connection. Connection is created through building that relationship. 

Imagine you’re on a first date. You’ve just finished dinner at a nice restaurant. You’ve had a great conversation so far, so you order dessert. You’re now on to telling this person what you do for a living which then leads to some crazy phone call you had with one of your clients earlier that day.  

Things get a bit more personal and you get on the topic of your cat, and how you came to adopt her from a shelter in San Jose years ago while you were there for a seminar. 

There are some laughs and smiles and deep down you’re feeling pretty confident.  “This is going really well!” you’re thinking. So you decide now’s the time, and you look them straight in the eye, smile, and ask them to marry you. 

After your date realizes you’re serious, panic sets in (you can see it clearly on their face) and their body language now indicates they are pretty uncomfortable (if they haven’t already made up some excuse to get up and slip out the back door).  

Not exactly the right approach was it? 

So why do so many of us treat our prospects as if they want to commit to us after just the first touch point? 

We somehow expect they will just hand over their money for what we have to offer after investing just a fraction of time with us …

They don’t know us, so why do we expect them to trust us …Furthermore, buy from us? 

Dating to find a marriage partner is no different than building relationships with potential ideal clients. The same elements apply. 

It’s building trust. 

It’s creating value. 

It’s understanding your ideal client’s needs. 

Gary Vaynerchuk recently put out a video and made this comment: 

“The longer you can go just adding value to your clients or potential clients without asking them to buy something, the bigger your backend will become”. 

Start building assets and start leading with value. 

Leading with value means doing what you can to add value to someone’s life before money ever exchanges hands. 

Leading with value results in consistency and predictability, and indirectly creates a BIGGER impact. 

Value creators (value assets) build trust and rapport with your audience. They are the stepping stones to building relationships with your clients and potential clients. 

Value creators immediately exceed expectations, and they also serve to disqualify anyone who is NOT your ideal client.  

Last but not least is Results. 

Results is often by-passed when it comes to marketing, yet it’s one of the biggest drivers and accelerators to growing and scaling. 

Ever hear of the phrase, “Everything measured improves”? 


Couldn’t be more true in life and in business

If you can’t measure something to determine the results, you can’t possibly get better at it. 

Ever try to lose weight without stepping on a scale to measure your results?  

How about trying to improve your golf game… How hard would this be to accomplish if you didn’t keep score? 

You get the idea. 

Marketing is no different. If you can’t measure your results …

  1. You don’t know how effective your efforts really are 


  1. You can’t improve, manage, grow or scale 

… And measuring results doesn’t just apply to marketing!

It applies to every area and moving part in your business. 

Marketing may not be the only business you are in, but it sure is a huge accelerator in growing and scaling your business for generations to come. 

What are the other accelerators to growing and scaling your business to the 7 and 8-figure mark? 

Branding, Sales and Scaling. 

ALL 4 Business Accelerators can build your Infinite Business. 

And all 4 Accelerators are included in the curriculum for our InfiniteBusiness Circle. 

Imagine gaining access to proven business building strategies, expert marketing and sales insight and tactical know-how directly from a team who has actually accomplished what you want to doin your business … multiple times over. 

If you can answer YES to both of these questions…

Have you achieved traction in your business, yet still can’t seem to reach the 7 or 8-figure mark? 

Do you have a killer team behind you that can help you execute exactly what it will take to break through that invisible ceiling in your business?  

See if you qualify for our Infinite Business Circle 

Simply fill out our 2-minute application and we’ll then set up a time to chat. 


To your success, 


funnel marketing expert

Business Nitrogen Forum | Broadcast Optin Page

Welcome to The Business Nitrogen Elite Marketing Forum.⁣
Before you dive in please read this post and watch your free new member training called “How To Double Your Sales” below to get up to speed.⁣
At Business Nitrogen, we help entrepreneurs reach the pinnacle of impact, influence, and income in their business.⁣
Between my core leadership team and I, we’ve helped our private clients generate $475 million in verifiable revenue.⁣
Why should you care?⁣
Because as an official member of this tribe now, you can leverage our expertise for your benefit each week when we go live in the group on topics like: ⁣
1f449.png How to attract the right kind of leads⁣
1f449.png⁣ How to improve customer experience to get more repeat sales⁣
1f449.png How to seamlessly convert leads to buyers.⁣
… and a whole lot more from myself and a world-class team.⁣
Each of these live streams will reveal one of our top-performing marketing and sales strategies working now. ⁣
Plus, you’ll find regular posts designed to help you solve your biggest marketing challenges and find opportunities in unusual places. ⁣
I believe you’re going to get so much value from being a member of this group… and it starts with the exclusive new member training below.⁣
“How To Double Your Sales”⁣
In the training, I’ll break down how you can double your sales in 12 months or less by applying 3 sales-doubling elegant ideas to increase profits. ⁣
Click the link below to get instant access. And in case you’re wondering, there’s nothing to buy at the end of this training. ⁣
Building genuine relationships is our focus. At Business Nitrogen, we believe in leading with generosity because your success is our success.⁣
And the first step is to watch this free training and then come back and join the conversation here in the group.⁣
Welcome to the Business Nitrogen Elite Marketing Forum. 1f64c.png1f44a.png
– David Asarnow

funnel marketing expert

How will your business live on?

When I hear the word legacy these days, I can’t help but think about a conversation I had with Sir Richard Branson last year about his 10 Generation Plan (building something that can positively impact at least 10 generations). 

How’s that for a powerful legacy? 

Ever since that conversation, my perspective dramatically shifted especially when it came to thinking about the purpose of my business, and the impact I want my team and I to make in this world by helping other businesses aspire to achieve their unique legacies. 

You could say my purpose became pretty darn clear…

To help grow and scale mission driven companies into iconic legacies for generations to come.

Infinite businesses. 

Success for me would be to leave that footprint long after I was gone and have it live on for generations to come. 

You see, no matter how successful we are… in life OR in business, a powerful reminder we all should embrace is that we are all mortal, and our time here will eventually come to an end. 

Recently, this reminder hit close to home when a good friend of mine died unexpectedly. 

What was even harder to accept was that I was with him just days before he passed…

It was a Sunday when we arrived in Vegas to get ready for a trade show for a business we were partners in. 

Monday was day one of the event and he started feeling ill and decided not to attend.

Friday he felt he felt worse, and by Saturday morning he couldn’t even walk. His wife called an ambulance and he was immediately hospitalized.  

Less than one week later Brian was gone. Just like that.

We were all shocked and in complete disbelief. For days, even talking about it amongst the team felt surreal, like we were on the outside looking into someone else’s life. 

After the initial shock of losing him started to wane a bit, a painful realization set in about how much the business would suffer from losing him (he was instrumental in our growth and solely responsible for key areas in the business).  

We had no plan for his departure. 

That never even crossed our minds. But here we were. 

We were forced to make some immediate decisions that would ripple down through the entire company.  Affecting the present day and the future.  

Here’s what we did realize though…

This was our opportunity to really take a step back and start asking ourselves the most important questions that most business owners don’t think to ask themselves (until the unexpected happens)

Questions like: 

  • What really matters? 
  • What legacy do we want to leave?
  • How do we make our legacy a reality? 
  • How do we make a legacy for our team? 
  • How do we help others successfully build and achieve their legacy?

God forbid something happens to myself or another member of our team, how can we structure the business to survive and continue on for generations to come? 

Yes, hard questions. 

But questions worth asking…as by having this discussion and figuring out the answers led us to clarity and ultimate focus on our purpose. 

And ours is building an Infinite Business and helping others do the same. 

Creating and scaling a business that matters. 

Building a company for people who care about more than themselves. 

Elevating to a business and mission that leaves an awe-inspiring legacy for the world.

Think about you and your business now…

What is your purpose? 

What is important to you?  

Have you thought about what would happen to your business (your team, your family) if God forbid something happened to you? 

What help do you need to ensure your legacy will survive and last for generations to come long after you’re gone? 

I’d love to hear your thoughts and comments on this topic…comment below.

As always, feel free to reach out to me anytime if you want to schedule a discovery call with my team to see how we can help you break through the invisible glass ceiling in your business. 

To your success, 


best click funnels

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