Have you ever met someone who just always seems lucky? The person who blinks or snaps his fingers and miraculously has everything he wants in his life and business. You know, the person that just seems to have it ALL?  Yes, that’s one, the person who just flashed in your mind. That’s whom we are talking about.

So what does this person do that enables him to achieve his goals and create a life that 98% of the world can only dream of?  There is a secret. Well, actually it’s not really a secret at all. People who live the life of their dreams just followed the step-by-step proven formula for success that works. They harness the 80% power within all of us that remains dormant in most others.  Yes, if you haven’t guessed it yet, they harness the power of their mind.

When I was in college, I enjoyed running track. Sometimes I would win, sometimes I would lose and I started to wonder, “What is the key to winning?” So one day, I decided to go to the library and read more about top athletes to discover the secret to their success. I picked up a book that talked about Eastern European athletes. It explained how they used the power of visualization to achieve greater results. I was fascinated and intrigued. How could someone “train” to win by simply thinking about it? I devoured several books on the subject and started to test it out for myself.

I began visualizing my own races. In my mind, I ran and re-ran the race the night before and again on race day. It was so real!  I could hear the gunfire, the out of the blocks running down the track. I could see the seconds tick off the stopwatch. I saw ahead every hurdle as it approached and then easily cleared the hurdles and perfected my form, shaving precious fractions of a second off the clock as my mind raced through the event–feeling, seeing, and experiencing every nuance of the race as if it was actually occurring.

So what was the result of all this mind training? It was amazing! I would finish every race within fractions of a second of what I had visualized and mentally recorded in my pre-race rehearsals.

What does this show? The mind is a powerful tool – more powerful than most of us give it credit. Are you using this most powerful tool to your advantage? Are you ‘training’ in your mind to win every day or are you one of the many people who actually prepare themselves by programming their mind to fail?

Harnessing your mind for success is the first step on the path to extreme success in your business during this new economy. Unless you address your mindset, belief and commitment first, you won’t successfully implement one single proven strategy that we talk about.

Does this sound a bit harsh? Good!

Which do you prefer? An easy coach who sugarcoats things and bring you to a land of milk and honey that will quickly disappear? Or would you prefer a coach that sits you down for a delicious seven course meal of proven strategies that will have you bursting at the seams with ready-to-buy customers and profits, as well as the added benefit of showing you how to digest and implement all of the strategies?

Here’s the bottom line: No matter how great these marketing strategies are, you will not see profits unless you are ready, willing, and able to get your head in the game and take the direct, committed, and consistent efforts that only the most successful take. You must be prepared to do what the 2% uber-successful entrepreneurs do.  The kind of success we are talking about requires guts, boldness, the ability to move rapidly, and the willingness to change your approach so that you create a tsunami of clients and prospects that want to do business with you.

By the way, if you are ready to monetize your business more effectively and accelerate your business results, let’s connect. (Make the lets connect a hyperlink to a discovery page in a new tab) I know we can help.

david asarnow

The 2nd MOST important asset (next to your list)…

As Entrepreneurs, our list is one of our most important assets. 

The second most important asset is one that I find missing in 9 out of 10 Entrepreneurial businesses.  

Yet, it’s a vital piece to not only sustaining a business, but in growing and scaling it too… 

Standard Operating Procedures (a.k.a. SOP)

I’m sure you’ve heard this term before. A SOP is a detailed documentation of instructions (written or visual) that describe each step of a process or task. 

The purpose of SOPs are to increase efficiency and deliver consistent outcomes each and every time. 

In many cases SOPs are used to ensure compliance with operational practices.  

Why are these so important? 

Processes that aren’t documented leave room for errors and mistakes. 

Clear enough, right? 

Now consider these reasons that may not be so obvious…

When people on your team have a SOP to follow, they are more productive, as they have exactly what they need to complete the task at hand. 

Without clear instructions, oftentimes, time is wasted searching or looking for instruction and guidance. 

Again, also pretty straightforward. 

The truth is, everyone who works for you wants to do a good job. They want to succeed as much as you want them to succeed, so why not give them all the tools and resources they need to do their job to their best ability? 

I call it setting them up for success. When they win, you win. 

Everyone is happy. 

Now when you don’t set your team up for success, negative consequences start to build, including: frustration, disappointment, delays, mistakes, etc.

And as we already know, unclear instructions and lack of direction long term not only causes all of the above, disconnection and resentment start to fester. After that happens, shortly down the road, either that team member moves on, or you end up letting them go. 

Not many Entrepreneurs are aware of this, but the total cost of losing an employee or team member can range from tens of thousands of dollars to 1.5 to 3 times their annual salary (equating to hundreds of thousands of dollars).  

Don’t believe me? 

Let’s break it down… 

  • Cost of hiring and onboarding a new person (hiring, training, management, time). Note: If you don’t have SOPs in place, training will take even longer. 
  • Lost productivity (a new person may take 1-2 years to reach the productivity of that previous person), especially if the previous person was super efficient and productive. 
  • Lost engagement (other employees who see high turnover WILL disengage and their productivity decreases. Especially when they know the change was not performance-based).  
  • More errors and mistakes (new team members take longer to acclimate, and are often less adept at solving your company’s problems because they aren’t familiar with your company yet). 

Here again is where SOPs can help to speed up the learning curve AND decrease the chances of mistakes and errors. 

  • Training cost (over 2-3 years you likely invest 10-20% of a team member’s payroll or more in training, so they can become more invested in your business and learn how to do new things, etc). When that person leaves, they take that investment with them.  
  • Cultural impact (whenever someone leaves, others question “why?”). We have to remember that people are what we call an “appreciating asset.” The longer they stay with an organization the more productive they get. They learn the systems, know the products/services inside and out, and they’ve learned how to work with the rest of the team very effectively and efficiently.

In a mass destruction scenario, what if the team member who leaves is responsible for things you don’t know how to do, but must do? 

What if what they were responsible for was directly related to your revenue stream? 

Or operations to keep the business running? 

Quite a predicament you’d be facing. 

Bottom Line: Standard operating procedures are crucial, so start making them for your business. 

Yes, they take time, and I think that is the biggest deterrent. Most likely why 9 out of 10 businesses are without them. But in the long run, can you see now how invaluable they really are?

 Not only when it comes to protecting your business; but for growing and scaling it too. 

Taking the time to create SOPs will help you build a solid foundation for your company. Solid foundations allow companies to grow and scale at accelerated rates. 

Lastly, a friend of mine shared a great idea with me after we had discussed everything I have just conveyed to you about creating these for his business. 

Instead of typing up written SOPs, he decided to record video SOPs. Whenever a team member asked him how to do something, instead of just showing them, he decided to record a video and then shared it with them. He kept a library of all his videos, and within a year, he had every single SOP completed within his organization. Pretty smart!

To your success, 


clickfunnels certified

Welcome to The Business Nitrogen Elite Marketing Forum

We created this group for entrepreneurs who are already making an impact in the world. ⁣
And are looking to scale anywhere from multi-six figures to nine figures and beyond. ⁣
If that’s you, come on in. You may just find this group more valuable than paid communities you’re in.⁣
Inside we’ll share how we attract, engage and convert more clients at scale.⁣
Once you’re in, don’t be shy. Members who contribute to the conversation get the most value from the group.⁣
See you inside! ⁣
-David Asarnow 

active campaign certified


Get world-class Active Campaign marketing automations that deliver even more impact, influence, and income for your business

Our signature process has won us more awards than any other ClickFunnels Certified Consultant and delivers incredible results for clients across many different industries.

Now our team of experts can strategize, develop, and deliver an impactful, money-making plan for marketing automations to take your business to the next level. 


The secret isn’t in the sauce…

it’s the whole enchilada

A team of world-class marketing experts focused on your success


Our award-winning team of experts manage every detail of building your marketing funnel: design, logos, media, branding, copywriting, social media, Facebook and Google ads, marketing strategy, ClickFunnels Certified setup, and much more.

So you can relax, knowing you’re getting more than just an email sequence. When you work with Business Nitrogen you get a robust expertly planned and executed marketing system designed for maximum sales.

We’re Active Campaign Certified marketing experts who have been using Active Campaign for over 6 years

We are the only Active Campaign Certified digital marketing agency to win the ClickFunnels Two Comma Club Award a total of 7 times plus a 2CCX 8-Figure Award. Out of more than 100,000 active ClickFunnels users, this makes us the top 1% of the 1% so you know your business is in the best hands possible when you work with our team of experts.

Plus many of the marketing automations we’ve designed for our clients have also won the coveted Two Comma Club and 8-Figure awards.

That’s why people call us the 8-Figure Active Campaign Certified consultants. When we combine an expertly strategized and executed funnel with Active Campaign marketing automations we achieve incredible results for our clients.

If you are ready to take your business to the next level and believe you would be a good fit to work with us, schedule a discovery session with us today and let’s see if you could be our next success story.


We’re experts with integrating ClickFunnels with Active Campaign.

So, what do we do differently from the other Active Campaign Certified and ClickFunnels Certified consultants?

Click to unmute…

Some of the clients we have built Active Campaign automations for…



Do your Active Campaign automations fit the needs of the new starving market?

Don’t fall behind on today’s best practices, tested methods, and proven strategies for successfully targeting and engaging customers with your Active Campaign sequences and automations. 

The traditional “spammy” marketing funnel doesn’t work anymore and it’s the biggest reason people fail to create successful, million-dollar funnels. We constantly test and improve our strategies so we can provide practical, cutting-edge solutions to our clients.

We’ve generated hundreds of millions of dollars in revenue and lots of profits for our clients over the years by constantly testing and developing our methods to become the best of the best.

We believe in focusing on the 20% of strategies that create 80% of your results

We start by deeply understanding your business, your products or service, and your customers so we can create a plan that perfectly matches your goals. And we don’t stop there, our team of experts work across every element of your funnel, optimizing as needed to successfully engage your audience in a way that builds your brand and drives real results.

Just a few of the things our team will focus on while working on your marketing automations… 

Increase your credibility and convert more visitors into customers

With an Active Campaign Certified agency and world-class scalable marketing automations

Are you the right fit to be our next success story?

If so, you may be our perfect fit. At Business Nitrogen we provide excellence and expect it from our clients. Making work fun and keeping a positive mindset is written into our company values, it’s why many of our clients have been with us for over five years and counting.

If that kind of long-term win-win relationship sounds good to you book a call and let’s talk about how we can take your business to the next level.

david asarnow

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