How YouTube Can Help Local Businesses Beat The Big Boys

In this post – and the video below – we show you the Top 3 reasons how YouTube can help local businesses market and promote their business.

TIP: This can work for any business, not just local ones!

There has been a lot of news about small businesses and how we should shop local.

Google have recently announced various enhanced measures to help local businesses feature more highly in SERPs.Screenshot-2020-12-08-at-15.57.40-300x266.png

So how do the smaller, local companies compete with the massive marketing budgets of the National companies?  The answer is video

how to advertise a business

How to get your videos seen on YouTube – EASILY! 5 Top tips!

With over 400 hours of video uploaded every minute onto YouTube, how to get your videos seen on YouTube is becoming a hot topic!

Why Marketing on YouTube is Vital for Business in 2021 23e9.svg

The stats around YouTube are mind-boggling!

  • Almost 2 Billion monthly users
  • 2nd Most used search engine to Google
  • Owned by Google and therefore videos get favoured in SERPs
  • 2nd Most visited site in the world
  • 400 hours of video uploaded every minute
  • 5 Billion videos watched daily
  • Yet, only 9% of businesses use YouTube

If you have a business and are not using video as part of your marketing mix, then you are missing out.

One of the main benefits of using YouTube is it is a FREE TRAFFIC source for your business.

Once you have uploaded your video, it will continue to drive traffic to your website or offer forever! Not only that, you can build your brand, your personality and truly connect with your clients using video. The question therefore is not just about creating great content – but also ensuring that content gets seen by your target audience. The key to this is two-fold.

Firstly, ensure you do your research for the ideal long-tail keywords.

Secondly, learn how to optimise your video for search engine ranking.

In this post we are assuming you have your keyword sorted, and are going to focus on…

How to get your videos seen on YouTube – EASILY!

how to promote your business

“You’ll be damned if you do, and damned if you don’t”

F.O.C.U.S. is an acronym for: Follow One Course Until Successful

This is brilliant! in the digital world there are many shiny objects that distract us – the next free traffic method, or how to make Facebook ads work, or how YouTube is where it’s at, or this, or that. It is so easy to become distracted. I was too, before starting the programme I am now following â€“ like a religion! With 4 different To Do lists, for all my different initiatives, I kept telling myself I was organised and could do them all.

You know what? I’m not superman!

There, I’ve said it! I’m normal, average, probably fairly similar to you. I’ve made lots of mistakes, learnt from most of them. I have also had some successes, some big, some not so. I have my share of friends, and I’ve lost some too. And the thing is, now I am on this one course, one path, going in one direction I know what it truly means to focus. That is why I know I will succeed.

In our efforts to succeed, the more we focus, the more likely we are to achieve our goals.

how to make an online business

Top 4 Digital Marketing Truths – aka Why FREE is not always best!

Want to know the Top 4 Digital Marketing Truths?

1) What FREE really means

Now let’s be honest, who doesn’t want something for Free? We all do. And that’s why online marketers always use “Free†in their headlines to grab your interest. However, have you stopped to think why they would give you something for free? Or deeper, how can they make money if they are giving you something for free?

Of course, they are (or should be) giving you exactly what they said they would for no charge – but, and this is the but, it is to get you to do something for them. Connect, share their brand, recommend or review them, sign-up to an email list or simply like a Facebook post. And from there on, it is not about free to you, it is about how you can help them grow!

Therefore what free really means is:

Firstly

Remember

Everyone

Earns

What I mean is, everyone earns from you taking up a free offer. You earn – via the free ‘thing’. Plus the person or company giving you the free element earns too – in some way.
So I’m not saying don’t take advantage of free offers – just remember they are quite often not truly free – if you’re happy with the ‘exchange’ then go for it! You might get something amazing in return for perhaps just your email that might help your internet marketing take off!

 

2) Don’t use free email tools!

help me grow my business

How to get your videos seen on YouTube – EASILY! 5 Top tips!

With over 400 hours of video uploaded every minute onto YouTube, how to get your videos seen on YouTube is becoming a hot topic!

Why Marketing on YouTube is Vital for Business in 2021 23e9.svg

The stats around YouTube are mind-boggling!

  • Almost 2 Billion monthly users
  • 2nd Most used search engine to Google
  • Owned by Google and therefore videos get favoured in SERPs
  • 2nd Most visited site in the world
  • 400 hours of video uploaded every minute
  • 5 Billion videos watched daily
  • Yet, only 9% of businesses use YouTube

If you have a business and are not using video as part of your marketing mix, then you are missing out.

One of the main benefits of using YouTube is it is a FREE TRAFFIC source for your business.

Once you have uploaded your video, it will continue to drive traffic to your website or offer forever! Not only that, you can build your brand, your personality and truly connect with your clients using video. The question therefore is not just about creating great content – but also ensuring that content gets seen by your target audience. The key to this is two-fold.

Firstly, ensure you do your research for the ideal long-tail keywords.

Secondly, learn how to optimise your video for search engine ranking.

In this post we are assuming you have your keyword sorted, and are going to focus on…

How to get your videos seen on YouTube – EASILY!

how to grow on social media

How YouTube Can Help Local Businesses Beat The Big Boys

In this post – and the video below – we show you the Top 3 reasons how YouTube can help local businesses market and promote their business.

TIP: This can work for any business, not just local ones!

There has been a lot of news about small businesses and how we should shop local.

Google have recently announced various enhanced measures to help local businesses feature more highly in SERPs.Screenshot-2020-12-08-at-15.57.40-300x266.png

So how do the smaller, local companies compete with the massive marketing budgets of the National companies?  The answer is video

how to get your videos seen on youtube

What is TubeBuddy for YouTube 🤔 and is it really your best friend?

Who doesn’t love YouTube?

We all do, and as part of your digital marketing strategy, it really is a must have! You need video in your arsenal, especially now, more than ever, as so many people are choosing video to consume content instead of reading. Some of the stats around this are incredible – but the one that is making me really take notice is:

85-of-all-internet-traffic-will-be-video-within-the-next-2-years-300x300.png

85% of all global internet traffic will be from video streaming and downloads within the next 2 years! OMG! That is huge!

Tubebuddy review 2021

6 Creative Marketing Ideas for Bars and Restaurants

A bar or dining establishment is a service that offers that intrinsic need in any customer. If a customer is hungry or thirsty, we supply sustenance. Nevertheless, to get them to come back, you’ve got to do so a lot more. If you are looking to promote your restaurant, bar, winery, or diner, here are a number of marketing ideas to give the table.Golden Harvest Site Homepage Promoting Your Food’s Heritage Through the

Site When you are running a very specific dining establishment

, for instance, a Chinese one, the site must interact your abundant cultural history! For that reason, if you are handling standard Chinese food like dim amount, it isn’t just enough to have the menu in English to attract the general public, but likewise having it in Chinese will interest a larger series of people, specifically if you offer genuine Chinese food. It’s important that, when promoting on a local level, we

do not overlook the people who were there in the first location. When we are handling conventional cooking methods and standard food, this immediately enters into the visual and feel of the business. This is why you will not see a conventional Chinese restaurant look like a fast-food palace! It simply doesn’t go together. The heritage is such a significant part of a dining establishment but is also vital to the experience when you are eating the food. When you are eating, each mouthful needs to stimulate your taste, but you ought to experience centuries of culture in the time you exist. A Food Truck For bars without a cooking area, a food truck is a really common incident. All you require to do to toss an event is someplace to park

 

up! Consider making it a whole experience, such as generating other regional vendors that you can collaborate with, and live music. It’s likewise a terrific way to bring a quirky style to your automobile by including graphics and magnets! To promote any dining establishment with a very specific menu, you have to bear in mind that it is the total experience that can contribute to the popularity of the business. Outdoor occasions are a fantastic method to

get individuals talking about your food and drink. Working an Occasion Many little food trucks begin by working local occasions. It’s the perfect method to highlight your menu and get people to sample your food. Free samples are one of the best ways to show what you are everything about.

 

With these events,

you can utilize the community as a way to get customers talking. Another inexpensive way to promote any dining establishment or bar is to partner with a charity. Lots of charities have a database of constituents that are happy to assist their chosen cause. Services can contribute a certain portion of every product offered to help the charity struck its fundraising goal. It is also a fantastic promotional method to attempt and break a record, specifically one in the Guinness Book of World Records. This is where you can think outside of package, such as developing record-breaking sandwiches or the length of time somebody can chew a piece of food for! These are all creative records that can get people included. Marketing Campaigns Online marketing projects aim to communicate the total feel of the restaurant. When you look at the best red wine marketing campaigns, they all stimulate that exact same sense of class. When you are discovering how to promote red wine, it is so essential to align yourself with the right people. 

 

When running an upmarket business like a winery, you can never ignore the power of the story behind the beverage. With something as stylish as wine, you have the opportunity to delve deep into its history. From here, you can begin to reach out to potential customers, and provide those individuals extra points on your loyalty 

program for recommendations and special discounts, however also engage with influencers. Numerous wineries feel they should just choose the restaurant critics of prominence, however, there are a lot of bloggers and micro-influencers that can have the power to promote your dining establishment by giving them insights into the inner functions of your red wine bar. When you pick the best influencer, you are engaging with their whole fanbase

and will develop the pertinent buzz that your white wine bar needs. Cup Sessions When dining establishments are wanting to generate more clients, among the very best ways to have a big quantity in one go is to hold occasions. Lots of wine bars provide red wine tasting sessions, where professionals can be found in and discuss the red wines, and offer numerous cheeses and desserts that pair with the beverage.

 

As far as marketing materials are concerned, this helps your business produce a certain visual and also helps you target the ideal type of customer. Promotional Materials If you have actually been inspired by the Hamburger King logo design change, and think that you require to begin turning your restaurant into a brand, you’ve got to start accepting the swag. Advertising products can be a wonderful way to spread the word far and wide. It is nothing new, particularly when you take a look at tee shirts that individuals

 

win after finishing an all-you-can-eat obstacle at a huge restaurant. When we begin to turn our dining establishment into a brand, this easily provides itself towards integrating promotional materials. You do not have to go down the T-shirts and caps path, however you might choose something easy, such as pens, or choose something advanced. For example, lots of dining establishments now begin to diversify their efforts by holding culinary courses led by the head chef and is among the best ways to promote the brand name of

a dining establishment without decreasing the boodle path. There is a lot to be said about the value and impact of a logo design, but for numerous, it comes down to one simple thing, the food.Whether you are wanting to promote an upmarket place such as a wine bar, or you’ve got a burger truck, promoting yourself in the right way will just ensure you are reaching the ideal people, but it promotes that all-important word-of-mouth. Individuals will take a trip for miles to eat the best hamburger in 100 miles, however the essential thing is

to get them to salivate for your brand name!

best wine marketing campaigns

Top 4 Digital Marketing Truths – aka Why FREE is not always best!

Want to know the Top 4 Digital Marketing Truths?

1) What FREE really means

Now let’s be honest, who doesn’t want something for Free? We all do. And that’s why online marketers always use “Free” in their headlines to grab your interest. However, have you stopped to think why they would give you something for free? Or deeper, how can they make money if they are giving you something for free?

Of course, they are (or should be) giving you exactly what they said they would for no charge – but, and this is the but, it is to get you to do something for them. Connect, share their brand, recommend or review them, sign-up to an email list or simply like a Facebook post. And from there on, it is not about free to you, it is about how you can help them grow!

Therefore what free really means is:

Firstly

Remember

Everyone

Earns

What I mean is, everyone earns from you taking up a free offer. You earn – via the free ‘thing’. Plus the person or company giving you the free element earns too – in some way.
So I’m not saying don’t take advantage of free offers – just remember they are quite often not truly free – if you’re happy with the ‘exchange’ then go for it! You might get something amazing in return for perhaps just your email that might help your internet marketing take off!

 

2) Don’t use free email tools!

help me grow my business

How YouTube Can Help Local Businesses Beat The Big Boys

In this post – and the video below – we show you the Top 3 reasons how YouTube can help local businesses market and promote their business.

TIP: This can work for any business, not just local ones!

There has been a lot of news about small businesses and how we should shop local.

Google have recently announced various enhanced measures to help local businesses feature more highly in SERPs.Screenshot-2020-12-08-at-15.57.40-300x266.png

So how do the smaller, local companies compete with the massive marketing budgets of the National companies?  The answer is video

how to get your videos seen on youtube

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