Branding Your Business

-By: Kayla McDonald

Branding is one of the most important aspects of any type of business, regardless of size or location. An effective brand strategy gives you a competitive edge within a crowded marketplace. But what exactly is a “brand”? Can it be developed online? How does it affect a small business like yours? 


A “BRAND” defines the core values of your organization. It expresses what YOU do and how YOU do it – both from within the company and in dealings with customers, business partners, society and the environment. In other words, a brand is an identity developed from within the company And it is expressed by how you conduct business. Your brand identity follows you online and offline. It is not based solely on what is said but how others perceive the business.

For instance, are you an early adopter of the newest technology in your industry? Or the experienced, reliable one? Is your product known to be the expensive and rare option or the low-cost, easy to find option? Contrary to popular belief… you can’t be both and everyone is not your customer! Your brand identity should be based to some extent on fulfilling the wants and needs of your target market.

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Branding is the action taken to build upon the promise you’ve made to your audience. Your branding creates lasting impressions and tells consumers what they can expect from your products & services and How to distinguish it from your competitors. As a result, small businesses can build credibility, increase recognition and gain appreciation with their customer base. 


If you are new to branding, this process can be intimidating. But if you relate it to your everyday life, do some research and be authentic, you can find the resources and support to launch a reputable brand. Whether you’re starting from scratch or reinventing a brand, I’ve outlined the steps below to help you get started.  

Defining Your Brand

“Defining your brand is like a journey of business self-discovery.” John Williams, LogoYes 

 

The first step to developing a brand in the digital age is defining your brand. Reflect on your business or idea and ask yourself the following questions:

 

  • Do I have a mission statement?

  • What are the features and benefits of my products or services?

  • How is the company perceived by customers or prospects?

  • Which qualities do I want consumers to associate with my business?


Some research and development may be required to effectively answer those questions. Do some research on similar products/services. Survey people who already buy. Keep an open mind by learning their wants, needs and buying habits. Don’t be afraid to seek the guidance of an expert!

 

Once you’ve defined your brand, then it’s time to spread your message! 

 

  • Identify brand standards for your marketing materials. Select fonts,  text sizes and colors to be used consistently on business cards, logos, flyers etc. Try not to complicate things, just keep it simple.

  • Get a logo designed. Add it to your apparel, website, social media accounts and everywhere your brand is represented.

  • Develop a tagline. Write a memorable, meaningful and concise statement that captures the essence of your brand.

  • Keep your promise. Customer loyalty develops overtime and requires businesses to deliver on its brand promise.

  • Be consistent. Last but not least, this point involves doing all of the above on a regular basis. Reputable brands develop habits that customers trust.


One of my favorite tools to create marketing materials is Canva! It’s a user-friendly design program full of pre-built templates and images. Follow this link to create a Free account. I’m excited about your Brand development journey. This process will highlight your uniqueness and attract supporters.

 

Feel free to leave a comment and tell me where you are in developing a brand for your business. What challenges are you having? If you’re tired of doing this alone, visit my website to book a Free discovery call.  


Digital Literacy

How to Develop a Web Site – Tips to Develop a Special Website

Style concepts and ideas for constructing a professional site to display your brand identification online.Website is an essential device for you if you intend to predict your brand identification online in a way that works for you. Lots of people are more concerned about generating income with their websites and also not always making a distinction for society as well as the atmosphere. So, you require to maintain this in mind before you choose to build an internet site or not.Some key layout principles that you should remember before you develop a website are as follows:1.

Obtain familiar with the technology and the platform that you will be building your site on. Modern technology

and also platforms vary according to your website type. For example, a short article internet site is improved various than a company site. If you prepare to build an useful internet site, you require to build it on more recent innovations than if you will be constructing an organization site.2. Have a suggestion of the format of your internet site. What will be the navigation structure of your internet site?

If you have an interactive website with video clip, your navigating will probably consist of a search feature of some kind to ensure that customers can discover the certain info that they require promptly.3. Get the format of your site ready. Prior to you begin developing your internet site, have a suggestion of just how you will certainly

be utilizing your internet site. Plan the materials of your website, the pages of your internet site, the heading of each page as well as the theme of your site. Strategy all this before you start developing your site. Do not forget to update your web site format from time to time. So, before you even begin constructing your website, inspect every element of your web site as well as prepare appropriately.4. Identify exactly how you will certainly be utilizing your bandwidth. If you will certainly be utilizing a video website, identify

the amount of video clip that you will certainly require to post and also just how much transmission capacity you will require. Identify the data transfer you will need to upload the video and the variety of video web pages you will need to develop. If you will be making use of data transfer for slow material, after that determine the disk area you will certainly need for slow-moving material as well as exactly how you will certainly be utilizing this space.There are various types of sites that can be constructed, depending on what your site will certainly be for.

So, prior to you begin planning to build a web site, identify all these elements ahead of time. Your web site will certainly require to be built maintaining these bottom lines in mind to be successful. So, before you start preparing, obtain these truths initially and keep them in mind prior to you start developing your internet site. A few of the vital points that are usually involved in constructing a site are as follows.1. Web site building software: If you will certainly be making use of HTML to construct your website, after that you need to

make use of a web page editor to construct your internet site. Even if you will not be using XHTML to construct your web site, you must utilize a web page editor to prevent any type of problems in your website. Most editors include their own design templates and themes that you can quickly download and install. In the websites editor, you can quickly put numerous kinds of pictures and also texts and customize the website appropriately. The editor will certainly also give you a selection of history patterns that you can download. History patterns are extremely crucial for a site. People mainly use them for their web sites to make them special and unique from others. So, you must select a background pattern that will certainly not bother your eyes and also offer you frustrations later on.2. Web site motif: To make your internet site one-of-a-kind, one-of-a-kind and also unique from others, you require to select a websites editor’s theme.

A theme is a history pattern that will certainly give your website a makeover. In selecting a theme, it is necessary to choose a motif that matches with your web site web content and unbiased.3. Image placement: Exactly how do you want your site to look like? If you are using a video website, after that you require to put your video in a main setting in your web site. Or else, you can choose any kind of kind of background pattern and place your video clip because background pattern.4. HTML coding: It is necessary to make use of just HTML as well as no tables or Flash in your internet site. For a website to be internet search engine enhanced, you require to use just text and no photos.

The online search engine are locating HTML extra efficient than photos. Also, you need to avoid your website from reducing the packing process since customers despise sluggish filling web pages. If you do use flash data, only place it in the header as well as footer areas of your site.5. Site functionality: The website functionality consists of the graphics, colors, background patterns and also history songs on your site. You require to pick background patterns that are proper for your site and not to

appear as irritating as they might be. Likewise, choose a history pattern that is easily readable.

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Social Media Marketing 4 You!

Best campaign yet! 

I Will Setup:   All Social Media Accounts for only $20. 

Including:

– Business Pages

– Facebook Business Page,

– LinkedIn Company Page,

– Instagram Business Profile, 

– YouTube Profile,

– Twitter, Pinterest,

– Twitch tv,

– Patreon,

– Flyer,

– Reddit,

– Tumbler, Snapchat.   

Check out my 5 Star rating profile….

About This Gig

 

Social Media is very important platform for all Entertainment and Business as well. This is easier platform to spreading your Business 10x faster than Analog system. You can easily establish your Business worldwide without any interruption.

 

I will Create Social Media Account for your Business. My services are given below:

 

  • I can Create S0cial Media Account/Page

  • I can Create Eye Catching Logo and Banner for your S0cial Media Account/Page

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